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Cloud Technologies Maintains Strong Growth Trajectory in Data Sales

COMPANIESCloud Technologies Maintains Strong Growth Trajectory in Data Sales

Cloud Technologies last year recorded the best year in its history in terms of data sales growth. In 2024, despite a high base, it continues its organic development. In January of this year, data sales to key clients in the base currency, USD, increased by 15% year-on-year, and in February by 16% year-on-year. Concurrently with sales development, the company listed on the Warsaw Stock Exchange is working on expanding the use of its data, including for the purpose of training artificial intelligence systems, supported by the Data Seed program.

The very good monthly data sales results are a reason for satisfaction, but also motivation for further work, so that Cloud Technologies develops in accordance with the adopted strategy. The results we report confirm the effectiveness of our business model. The market also favors us, especially the positive phenomena in the key advertising market in the USA for us. There is no doubt about the data – according to the latest IAB report, digital advertising revenues in the USA in 2023 reached 225 billion USD, which is a growth of 7.3% year-on-year. We are growing faster than the market – comments Piotr Prajsnar, CEO of Cloud Technologies.

The reported indicator of estimated monthly data sales dynamics covers key clients of Cloud Technologies and is expressed in USD. However, in periodic reports, the company presents data in PLN, hence exchange rate differences have an impact on the dynamics (in Q1 2024 the average USD/PLN exchange rate was about 10% lower than in 2023). About 80% of Cloud Technologies’ data sales revenue comes from the largest advertising market in the world, the USA, which is one of the most demanding and competitive advertising markets globally. According to eMarketer forecasts, global online advertising spending will continue to grow at a double-digit rate at least until 2027, and the share of online advertising in total advertising expenditures will reach 74%. Meanwhile, data from the research agency Grand View Research shows that the projected value of the global AdTech market, in which Cloud Technologies operates, will increase to 2.4 trillion USD by 2030, representing a CAGR of 13.7% for the period 2023-2030. Cloud Technologies, with its proprietary technology, has created a data cloud with information on 5 billion users from over 200 markets worldwide, has the potential to continue growing in this promising market.

In 2023, Cloud Technologies again improved its data sales results, achieving the best figures in its history. Despite a very high base (38.5 million PLN in 2022), annual data sales revenues increased by 15.8% year-on-year (23.5% in the base currency, USD), to 44.6 million PLN. In the reported period, the value of the EBITDA indicator was 27.6 million PLN, which represents an increase of 18.4% year-on-year. EBITDA of the key data sales segment last year increased by 18.7% year-on-year and amounted to 29.7 million PLN. In 2023, the EBITDA margin of this segment was 66.8%.

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