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Advertising Companies’ Debts Exceed PLN 153 Million. More Than 4,000 Firms in the Sector Have Overdue Liabilities

Advertising is attracting increasing amounts of money, but not all agencies are managing to return to financial stability as a result. According to data from the National Debt Register,...

Beer Brand Logos Set to Be Banned at Matches. New Law to Limit Sponsorship of Clubs and Sporting Events

A proposal to introduce a total ban on alcohol advertising could reshape the financing...

From Propaganda to Public Relations: How Poland’s PR Industry Was Born in the Turbulence of Transition

Anna Garwolińska, one of the pioneers of the Polish PR industry and president of...

Customer Acquisition Costs Are Rising: Chinese Platforms and AI Are Reshaping E-commerce Marketing

Customer acquisition costs are rising steadily, and marketing activities are consuming ever larger budgets...

Polish Antitrust Watchdog Opens Proceedings Against Apple Over App Tracking Transparency

Poland’s Office of Competition and Consumer Protection (UOKiK) has launched antitrust proceedings against three...
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EU Court Ruling Could Prompt End to Poland’s Ban on Medical Advertising

Doctors, like pharmacists, are subject to a ban on advertising their services. Although the Medical Code of Ethics was slightly liberalized in January, allowing...

Poland’s PR Agency Market Transformed by AI, Pandemic, and Shifting Client Demands

Over the past five years, Poland’s public relations (PR) agency market has undergone significant transformation, shaped by the COVID-19 pandemic, the war in Ukraine,...

Mental Accounting Mechanism: How Monetary Rewards Shape Emotions and Brand Relationships

Imagine a customer who wins a cash prize in a contest. What do they do? They think about their dream vacation, a new gadget,...

Warsaw Administrative Court: Meta Must Comply with the Ban on Displaying Fake Ads

Warsaw Administrative Court: Meta Must Comply with the Ban on Displaying Fake Ads Using the Data of Omenaa Mensah and Rafał Brzoska. The Provincial Administrative...

The Growing Role of Artificial Intelligence in Marketing: Virtual Influencers Remain a Curiosity for Now

Nearly 70% of marketing strategies currently incorporate artificial intelligence, and in influencer campaigns, almost half do, according to research by Danish firm Influencer Marketing...

Artificial Intelligence Revolutionizes Marketing. AI Tools Breathe New Life into Traditional Advertising Forms

Research by GroupM suggests that half of all media investments will soon be based on decisions assisted by artificial intelligence (AI), and by 2028,...

Social Media Law: Hidden Advertising, Influencer Responsibility, and Legal Consequences

While conducting activities on social media, it is important to remember existing laws that regulate not only offline but also online actions. This is...

Marketing Agencies Spend Millions to Acquire Clients – Who Don’t Pay

Even though the cost of acquiring clients in the marketing industry is on the rise, accomplished projects do not necessarily translate into profits. According...

Polish Data Protection Authority Imposes Temporary Ban on Meta Ads Using Rafał Brzoska’s Image and Data

The President of the Office for Personal Data Protection (UODO) in Poland has taken exceptional action by issuing a temporary order prohibiting Meta company...

Polish FMCG Market for Licensed Products Hits Nearly Half a Billion Zlotys

The market for FMCG products with licensed images of characters from cartoons, movies, and TV shows continues to grow. From May 2023 to April...

New Ethics Code Limits Pharmacists’ Participation in Advertisements

Pharmacists can no longer appear in advertisements for medications and medical devices, with this year's amendment to the Pharmacist's Code of Ethics clarifying the...

Is the Golden Era Over? Analyzing the Recent Fluctuations in Gold Prices

Since the beginning of the year, gold has increased in value by 13%, but its price is over $100 below the historical record set...

Poland to Review Pharmacy Advertising Ban Amidst EU Court Challenge

On March 13, 2024, the European Commission filed a complaint against Poland with the Court of Justice of the European Union regarding regulations that...

Cyber Crises Are Leading Cause of Fear for Corporate Communications Experts in 2024

55% of corporate communications experts fear crises in 2024. This is a high figure and the level of fear has been consistently high for...
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New EU Air Travel Rules Protect Compensation, Hand Luggage and Family Seating

Compensation for flight delays of at least three hours will remain in place, airline...
LAW

Government Pushes for Greater Role of Polish Companies in Strategic Projects

POLITICS
Poland’s government initiative to promote local content, meaning a greater role for domestic companies in major investment projects, is gathering momentum. A Code of...

Orange Poland Deploys AI Avatars at Warsaw Children’s Hospital

HEALTH & MEDICINE
AI assistants combining generative artificial intelligence, the hospital’s internal knowledge base and interactive 3D maps will partially take over information services for patients and...

Falling Interest Rates Trigger Poland’s Biggest Mortgage Refinancing Wave in Years

FINANCE
Falling interest rates have triggered the largest wave of mortgage refinancing seen in Poland for years. A growing number of borrowers are switching banks...

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