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WeNet Acquired Semergy Group from Bauer Media Group

COMPANIESWeNet Acquired Semergy Group from Bauer Media Group

Effective February 29, 2024, Semergy Group (formerly known as the SEO Group), a leading provider of SEO and SEM services for businesses, has joined the WeNet S.A. Group portfolio. The acquisition was approved by the President of the Office of Competition and Consumer Protection (UOKiK).

“The acquisition of Semergy Group is a game-changer for the development of the WeNet Group. After this transaction, we aim to achieve revenues of about PLN 400 million and EBITDA profits of over PLN 80 million in 2024. After unlocking revenue and cost synergies, WeNet Group’s EBITDA should exceed PLN 100 million, with a customer portfolio of 75 thousand”. – sums up Jarosław Mikos, CEO of WeNet Group S.A.

Paul Keenan, Bauer Media Group Chief Operating Officer said: “This sale enables us to continue to focus on the ongoing digital transformation of our audio and publishing businesses which, alongside our online comparison platform business, will ensure we will maintain a strong presence in Poland.”

The acquisition of Semergy Group encompasses its established brands, including Sunrise Systems, Artefakt, Widzialni.pl, Semahead, and TENSE Group. These brands specialize in delivering innovative and comprehensive solutions in the field of internet marketing. Their offerings complement WeNet Group’s existing services, including SEO, PPC (pay-per-click) advertising, content marketing, online analytics, and social media management. This expanded portfolio caters specifically to the needs of small and medium-sized enterprises (SMEs) across Poland.

The transaction means that WeNet Group will not only gain a unique product and customer portfolio but also strengthen its leadership position in all key business lines: website creation and positioning, the execution of dedicated advertising campaigns, local marketing and SEO activities, as well as e-commerce and website hosting.

The financial terms of the transaction were not disclosed.

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