WeNet Group S.A., the largest provider of internet marketing solutions for small and medium enterprises in Poland, and Bauer Media Group, announced today the conclusion of an agreement for the acquisition of five SEO agencies from Bauer Media Group by WeNet. The acquired companies specialize in providing SEO and SEM services for business customers in Poland.
The transaction encompasses five firms: Sunrise System, Artefakt, GrupaTENSE, Semahead, and Widzialni.pl, which collectively offer a range of online marketing services, including search engine optimization (SEO), pay-per-click (PPC) services, content marketing, web analytics, and social media handling. The digital marketing services offered by these companies are specifically designed for small and medium enterprises throughout Poland.
“WeNet is consistently executing a strategy focused on leading the consolidation of the Polish digital marketing services market for small and medium enterprises. This transaction opens up exciting growth opportunities for us while accelerating the technological revolution, which will significantly benefit the SME sector. It also strengthens our competencies in product innovation and expands our service distribution channels,” summarizes Jarosław Mikos, CEO of WeNet Group S.A.
“We believe that WeNet’s extensive, long-standing experience in the B2B sector, as well as their understanding of the Polish internet marketing services market, make them well-prepared for the necessary consolidation of the sector. We are also confident that WeNet will be a stable owner for these marketing agencies and will ensure their continual development,” says Paul Keenan, Chief Operating Officer of Bauer Media Group. “Bauer remains committed to developing its digital future. We continue to focus on the transformation of our publishing and audio departments that, together with our online comparison platform, feature prominently in Poland,” he adds.
The transaction is conditional and requires approval from the President of the Office of Competition and Consumer Protection.
The financial terms of the transaction have not been disclosed.
