A recent study by Slack Workforce Lab examined what motivates employees to engage with artificial intelligence (AI) and their thoughts on its usage in the workplace. Through in-depth interviews and a survey with 5,000 full-time office workers, the study identified five distinct AI personalities. Employers must understand these personalities when introducing AI and transitioning to a workplace where humans and AI agents work side-by-side. Here are the five types:
- Maximalist (30%): Maximalists actively use AI solutions several times a week to enhance their work while showing off this fact to others.
- Hidden (20%): Hidden individuals are opportunistic Maximalists who frequently use AI but are reluctant to share their usage with others.
- Rebel (19%): Rebels don’t buy into the hype around AI, avoiding its use and believing it’s unfair when colleagues use these tools.
- Superfan (16%): Superfans are excited and admiring recent AI advancements, but they haven’t fully incorporated it into their work.
- Observer (16%): Observers have yet to adopt AI in their work; they’re watching its progress with interest and caution.
“The AI-based future of work is not just about enterprises but also employees—it redefines everything from careers to workplace culture. However, to fulfill the promise of AI, companies must make AI work for the employees,” remarks Christina Janzer, VP of Research and Analytics at Slack, a Salesforce company.
AI implementation urgency has skyrocketed, increasing sevenfold since the start of the year, but over two-thirds of employees haven’t exploited this technology. Maintaining this trend carries real risks: companies and employees can miss tangible benefits by not implementing AI. Besides enhancing efficiency, AI can elevate the employee experience—from overall performance and productivity to well-being. Slack’s new study indicates that the employee’s transition to AI isn’t a one-size-fits-all approach.
The research findings reveal a diverse mix of emotions and perspectives on AI, depending on user categories. Here are the key insights:
- Maximalist: 65% claim they use AI at work and actively encourage others to do the same. Their primary motivation for using AI at work is delivering high-quality work. Almost half assert that their company actively promotes AI usage, regardless of existing guidelines for its use— or lack thereof.
- Hidden: 55% use AI at least several times a week. However, 74% don’t share information about their AI use or encourage others to use it. 43% report that their company doesn’t promote AI use at work.
- Rebel: 66% never use AI at work. 58% perceive AI as a societal threat. 39% consider it unfair when colleagues use AI to accomplish their tasks.
- Superfan: 72% use AI less than once a month. However, they admire (76%) colleagues who creatively use AI in their work.
- Observer: 66% have a neutral attitude towards workplace AI. One-third are interested in learning or further developing AI-related skills.
Therefore, it’s crucial for leaders to tailor their approach and help every worker succeed in an AI-driven workplace. These distinct personalities create a robust roadmap, helping to understand where employees are on their AI journey.
“Employees from various sectors will have to learn to work with AI or risk getting left behind. At Salesforce, we help our employees identify skill gaps that could hinder their career development and fill those gaps to fully leverage the AI future,” says Lori Castillo Martinez, EVP of Talent Growth & Development, Salesforce.
If you want to identify your AI approach type, you can take THIS (in English) quick quiz.
Methodology:
The survey involved over 5,000 workers from the United States, Australia, India, Singapore, Ireland, and the United Kingdom, conducted from August 6 to August 14, 2024. The survey, handled by YouGov, did not target Slack or Salesforce employees or clients. Respondents were all office workers engaged as full-time employees (30 or more hours per week). Due to rounding, not all percentage totals in this study add up to 100%. All comparative calculations are based on total numbers (not rounded).
Source: https://managerplus.pl/salesforce-jest-5-typow-osobowosci-z-roznym-podejsciem-do-wykorzystania-ai-a-jakim-typem-jestes-ty-53574
