SALESmanago acquires Leadoo, the world’s largest lead conversion platform. The merger takes place as SALESmanago enters a crucial phase of work on Europe’s largest customer engagement management solution for the e-commerce sector. Integrating the company’s technology with Leadoo’s tools is expected to further enrich the comprehensive Customer Engagement platform of SALESmanago, which has been under development for some time.
Leadoo is an extensive, global conversion platform, specializing in identification, activation, and conversion of Internet users into customers. It serves over a thousand customers, making it the largest platform of its kind in the world. On the other hand, technologies offered by SALESmanago allow customers such as Victoria’s Secret, iSpot, Komputronik, or 4F to achieve an average twentyfold return on investment (ROI) and goal achievement within 30 days.
Representatives of both companies assure that the merger will strengthen the loyalty and engagement of customers of both platforms across Europe – SALESmanago, so far present in the markets of Central and Eastern Europe and the South, will expand its operations to the UK, Nordic countries, and Benelux. These are areas where Leadoo boasts a very strong position. From now on, the platforms will jointly strive to achieve the status of a European leader in the MarTech sector.
“This strategic move leads to the consolidation of the European market for marketing automation tools by combining Leadoo’s enormous potential with our CEP solutions. Together we will create a comprehensive, intuitive platform for medium-sized companies. This is an important step in strengthening the leading position in the segment of medium-sized enterprises,” comments Brian Plackis-Cheng, CEO of SALESmanago.
“Celebrating with SALESmanago is a unique opportunity for both companies to grow and better support our joint user base. Together we will help our current and future customers achieve even better marketing results,” adds Fredrik Rönnlund, CEO of Leadoo.
SALESmanago partners also positively refer to the merger.
“SALESmanago and Leadoo’s fusion merges two innovative platforms utilizing generative artificial intelligence. It will enable them to combine offers, and provide customers with a more attractive tool supporting sales growth in the digital space,” believes John Messamore, a partner at SilverTree Equity.
“This investment demonstrates our trust in SALESmanago’s vision and marks the beginning of cooperation with additional strategic partners in the coming months,” emphasizes Ravi Sharma, a partner at Perwyn.
The solutions of SALESmanago are already used by the largest e-commerce brands in the world. The company handles over 158bn customer transactions per month.
Source: SALESmanago / All 4 Comms
Source: https://managerplus.pl/salesmanago-przejmuje-leadoo-64317
