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Mercedes-Benz Group sold 2.49 million cars in 2023

AUTOMOTIVEMercedes-Benz Group sold 2.49 million cars in 2023

In 2023, sales of Mercedes-Benz Group increased to 2,491,600 passenger and commercial vehicles.

Key Points:

  • Sales of Mercedes-Benz Group Cars and Vans increased by 1.5% in 2023, reaching a total of 2,491,600 units.
  • Mercedes-Benz Cars sales amounted to 2,043,800 vehicles, matching the previous year’s level.
  • Sales of electric models (BEV) from the Mercedes-Benz Passenger Cars (MBPC) division increased by 73%; BEV and hybrid vehicles account for 19% of total passenger car sales.
  • Record sales for top-end segment models including: Mercedes-Maybach (+19%), G Class (+11%) and Mercedes-AMG (+4%); their popularity increased by 17% in the fourth quarter of 2023 compared to the third quarter.
  • Mercedes-Benz Vans sales increased by 8% to 447,800 units; deliveries of electric commercial vehicles (eVans) increased by 51% to 22,700 units.
  • Mercedes-Benz Vans achieved the best sales result in history.

Despite supply chain constraints, the Mercedes-Benz Group sold 2,491,600 vehicles (+1.5%) in 2023 – this was achieved by focusing on in-demand passenger cars and commercial vehicles, as well as the electrification of their fleet.

“With last year’s sales, top-end segment cars, including Mercedes-Maybach, G Class and Mercedes-AMG, achieved the best results in history. Sales of electric cars continue to grow, and the new E Class was particularly well received by the market. The Mercedes-Benz Vans division also achieved its greatest sales success to date. This year, we will maintain the momentum of developing our products, especially with the electric G Class, Mercedes-AMG GT Coupe and the new eSprinter – said Ola Källenius, CEO of Mercedes-Benz Group AG.

Mercedes-Benz Cars

In 2023, the Mercedes-Benz Cars division sold 2,043,800 cars. Demand for highest-quality products resulted in increases in the number of deliveries for top-end group models: Mercedes-Maybach by 19%, G Class by 11%, and sports machines Mercedes-AMG – by 4%. A total of 328,200 vehicles from this segment found buyers.

In 2023, an additional 60,000 units of the V Class and EQV were sold.

Despite product availability limitations in the fourth quarter, Mercedes-Benz Cars deliveries reached 514,000 units; quarter-on-quarter, top-end segment model sales increased by 17% during this time.

Last year, Mercedes-Maybach delivered 19% more cars than in 2022, thanks to high performance from both the GLS and S Class in all key regions. In the last quarter, the brand launched the fully electric EQS SUV model in the US market, which will be introduced to other key regions in 2024. Mercedes-AMG’s sales increase in 2023 (+4%) was driven by a 76% jump in popularity for high-performance electric models.

G Class deliveries remained high and grew again in 2023, this time by 11%. This year, the luxury car manufacturer from Stuttgart will present the fully electric G Class.

The S Class remains the unquestioned leader in its segment, maintaining about 50% share in all key regions.

Full-year 2023 sales of the Core group models reached 1,096,800 units (-2%), mainly due to bottlenecks in the supply chains and the generational change of the E Class; this model’s new generation was introduced in China in December. The availability of the new GLC and E Class in many markets was limited due to a shortage of 48 V systems. In 2023, C Class sales increased by 10%.

Sales of the Entry segment in 2023 amounted to 618,800 units (+4%), to which a high demand for EQA (+57%) and EQB (+109%) models contributed.

Deliveries of fully electric Mercedes-Benz passenger cars increased by 73% over the year, reaching 222,600 units, which represents 11% of total sales (19% combined with plug-in hybrids). The number of EQE Sedan buyers globally jumped by 120%, and BEV sales in the US market more than doubled (+167%), among others, thanks to the new EQE SUV.

“We achieved our sales target for 2023 thanks to the continued trust of customers in our products and brand. In 2024, we will continue to work hard to further deliver on what represents Mercedes-Benz: the excellent content and quality of products ensuring our customers’ satisfaction. They can eagerly await digital innovations like the Virtual Assistant MBUX showcased at the CES, and the market debuts of new E Class and the long-awaited electric G Class” – summed up Britta Seeger, Member of the Mercedes-Benz Group AG Board responsible for marketing and sales of Mercedes-Benz Cars.

Sales Results Overview

  Q4 2023 Q4 2022 Change in % Total 2023 Total 2022 Change in %
Mercedes-Benz Group 638,300 658,900 -3% 2,491,600 2,456,000 +1.5%
Mercedes-Benz Cars 514,000 536,200 -4% 2,043,800 2,040,700 0%
– including: BEVs 66,200 53,500 +24% 240,600 149,200 +61%
– including: Mercedes-Benz personal BEVs 62,300 47,100 +32% 222,600 128,700 +73%
– including: smart fortwo/forfour BEVs 3,900 6,400 -39% 18,100 20,500 -12%
Sales of Mercedes-Benz Cars in Specific Segments*
Top-End 81,800 95,800 -15% 328,200 328,200 0%
Core 281,500 270,600 +4% 1,096,800 1,116,600 -2%
Entry 150,800 169,800 -11% 618,700 595,900 +4%
Sales of Mercedes-Benz Cars in Various Regions
Europe** 174,200 171,500 +2% 659,400 618,900 +7%
– including: Germany 61,400 69,600 -12% 234,300 215,600 +9%
Asia 227,500 254,000 -10% 963,800 988,200 -2%
– including: China 166,700 180,500 -8% 737,200 753,900 -2%
North America*** 90,700 87,500 +4% 339,500 344,200 -1%
– including: USA 81,300 77,800 +4% 298,000 300,800 -1%
Rest of the World 21,700 23,100 -6% 81,100 89,400 -9%
* Top-End: Mercedes-AMG, Mercedes-Maybach, Class G, Class S, GLS, EQS, EQS SUV
* Core: all variants of Classes C and E, as well as EQC, EQE, and EQE SUVEntry: all variants of Classes A and B, as well as EQA, EQB, and smart
** Europe: EU, United Kingdom, Switzerland, and Norway
*** North America: USA, Canada, and Mexico
All numbers are rounded; preliminary data – subject to change pending final reports.
Starting from the first quarter of 2023, the reported sales data corresponds to the group’s sales in line with financial reporting and forecasts of Mercedes-Benz Group.

[1] Temporary data: electric energy consumption in mixed WLTP cycle: 22.5-24.4 kWh/100 km; CO₂ emissions in mixed WLTP cycle: 0 g/km

Mercedes-Benz Vans

Global sales of Mercedes-Benz Vans increased by 8% in 2023 to 447,800 units, representing the best result in its history. In strategically important markets of Europe and North America, deliveries increased by 8% (279,400 units) and 13% (86,400 units) respectively. In the US alone, sales grew by 13% reaching a record annual level of 75,100 units, making the strategically important United States the second largest van market in the world.

Despite a challenging environment, Mercedes-Benz Vans continue to enjoy high demand. The division achieved its best-ever annual result in every segment: 237,400 large, 178,900 medium and 31,500 small commercial vehicles were delivered. Sales of electric commercial vehicles increased by 51% in 2023 to about 22,700 units. Particularly strong growth was seen in the commercial use sector (380,400 sold units, +9%). In the private sector, 67,400 units were delivered, a similar level to 2022 (-1%), especially due to the upcoming generational change for medium-size commercial models.

“In 2023, the Mercedes-Benz Vans division once again focused on achieving high-quality sales growth and strengthening its position in the field of electromobility. We were able to increase sales, thus achieving the best result for the entire year – 448,000 vehicles sold worldwide, and deliveries of electric vans increased by more than 50%. This leap was particularly driven by the commercial segments, which account for about 85% of total sales. As for the near future, we aim for another successful year, especially considering the market debuts of our new medium-sized commercial vehicles and the new eSprinter” – said Klaus Rehkugler, Head of Mercedes-Benz Vans Sales and Marketing.

Sales Results Overview

  Q4 2023 Q4 2022 Change in % Total 2023 Total 2022 Change in %
Mercedes-Benz Vans* 124,300 122,700 +1% 447,800 415,300 +8%
– including: private medium-sized vans 15,500 16,600 -7% 60,000 63,700 -6%
– including: private small vans 2,300 1,500 +49% 7,400 4,000 +84%
– including: commercial large vans 66,200 67,200 -2% 237,400 217,400 +9%
– including: commercial medium-sized vans 33,900 30,800 +10% 118,900 111,800 +6%
– including: commercial small vans 6,500 6,700 -3% 24,100 18,500 +31%
– including: electric vans 7,700 4,700 +63% 22,700 15,000 +51%
Mercedes-Benz Vans Sales in Various Regions
Europe** 81,700 83,200 -2% 279,400 259,400 +8%
– including: Germany 33,900 40,800 -17% 114,000 113,200 +1%
Asia 10,000 9,200 +8% 42,400 42,500 0%
– including: China 7,700 6,700 +15% 33,400 34,200 -2%
North America*** 22,100 19,500 +14% 86,400 76,700 +13%
– including: USA 19,100 16,700 +14% 75,100 66,400 +13%
Rest of the World 10,500 10,800 -3% 39,600 36,900 +7%
* Private vans: medium-sized utility vehicles include the Class V and EQV model; small vans: small utility vehicles include the Class T and EQT model (electric energy consumption in mixed WLTP cycle: 19.3-20.7 kWh/100 km; CO2 emissions in mixed WLTP cycle: 0 g/km; energy consumption determined based on the Commission Regulation (EU) 2017/1151/EU)
* Commercial vans: large utility vehicles include (e)Sprinter, medium-sized utility vehicles include (e)Vito, small utility vehicles include (e)Citan
** Europe: EU, United Kingdom, Switzerland, and Norway*** North America: USA, Canada, and MexicoAll numbers are rounded; preliminary data – subject to change pending final reports.
Starting from the first quarter of 2023, reported sales data corresponds to the sales of the group in line with financial reporting and forecasts of Mercedes-Benz Group.
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