Social Media Law: Hidden Advertising, Influencer Responsibility, and Legal Consequences

While conducting activities on social media, it is important to remember existing laws that regulate not only offline but also online actions. This is a painful lesson that influencers...

Marketing Agencies Spend Millions to Acquire Clients – Who Don’t Pay

Even though the cost of acquiring clients in the marketing industry is on the...

Polish Data Protection Authority Imposes Temporary Ban on Meta Ads Using Rafał Brzoska’s Image and Data

The President of the Office for Personal Data Protection (UODO) in Poland has taken...

Polish FMCG Market for Licensed Products Hits Nearly Half a Billion Zlotys

The market for FMCG products with licensed images of characters from cartoons, movies, and...

New Ethics Code Limits Pharmacists’ Participation in Advertisements

Pharmacists can no longer appear in advertisements for medications and medical devices, with this...

Is the Golden Era Over? Analyzing the Recent Fluctuations in Gold Prices

Since the beginning of the year, gold has increased in value by 13%, but its price is over $100 below the historical record set...

Poland to Review Pharmacy Advertising Ban Amidst EU Court Challenge

On March 13, 2024, the European Commission filed a complaint against Poland with the Court of Justice of the European Union regarding regulations that...

Cyber Crises Are Leading Cause of Fear for Corporate Communications Experts in 2024

55% of corporate communications experts fear crises in 2024. This is a high figure and the level of fear has been consistently high for...

The Surprising Power of Sarcasm in Communication

Sarcasm can be utilized not only to convey a biting remark, but also to help transmit the speaker's point of view. this is the...

T-Mobile’s Deceptive Advertisements: A Case Study in Misinformation and Ethical Advertising

The recent decision made by the President of the Office of Competition and Consumer Protection (UOKiK) concerning T-Mobile Polska S.A. and its consequences in...

Personalized Shopping Experiences: Billboards Recommend Products Based on Passerby Profiles

Outdoor advertising mediums such as billboards and city lights are increasingly making use of artificial intelligence. The goal is to revolutionize the way brands...

Crisis Concerns Among Polish Companies and Institutions Remain High as Online Challenges Top Threat List

For yet another year, a high level of crisis concerns among managers, directors of communication, and spokespersons of key Polish companies and institutions continues....

- A word from our sponsors -

Follow us

HomeMARKETING