USA-China Tensions Transform Global Market

After the U.S. elections, relations between the...

Warsaw Administrative Court: Meta Must Comply with the Ban on Displaying Fake Ads

Warsaw Administrative Court: Meta Must Comply with the Ban on Displaying Fake Ads Using the Data of Omenaa Mensah and Rafał Brzoska. The Provincial Administrative Court (WSA) in Warsaw has...

The Growing Role of Artificial Intelligence in Marketing: Virtual Influencers Remain a Curiosity for Now

Nearly 70% of marketing strategies currently incorporate artificial intelligence, and in influencer campaigns, almost...

Artificial Intelligence Revolutionizes Marketing. AI Tools Breathe New Life into Traditional Advertising Forms

Research by GroupM suggests that half of all media investments will soon be based...

Social Media Law: Hidden Advertising, Influencer Responsibility, and Legal Consequences

While conducting activities on social media, it is important to remember existing laws that...

Marketing Agencies Spend Millions to Acquire Clients – Who Don’t Pay

Even though the cost of acquiring clients in the marketing industry is on the...

Polish Data Protection Authority Imposes Temporary Ban on Meta Ads Using Rafał Brzoska’s Image and Data

The President of the Office for Personal Data Protection (UODO) in Poland has taken exceptional action by issuing a temporary order prohibiting Meta company...

Polish FMCG Market for Licensed Products Hits Nearly Half a Billion Zlotys

The market for FMCG products with licensed images of characters from cartoons, movies, and TV shows continues to grow. From May 2023 to April...

New Ethics Code Limits Pharmacists’ Participation in Advertisements

Pharmacists can no longer appear in advertisements for medications and medical devices, with this year's amendment to the Pharmacist's Code of Ethics clarifying the...

Is the Golden Era Over? Analyzing the Recent Fluctuations in Gold Prices

Since the beginning of the year, gold has increased in value by 13%, but its price is over $100 below the historical record set...

Poland to Review Pharmacy Advertising Ban Amidst EU Court Challenge

On March 13, 2024, the European Commission filed a complaint against Poland with the Court of Justice of the European Union regarding regulations that...

Cyber Crises Are Leading Cause of Fear for Corporate Communications Experts in 2024

55% of corporate communications experts fear crises in 2024. This is a high figure and the level of fear has been consistently high for...

The Surprising Power of Sarcasm in Communication

Sarcasm can be utilized not only to convey a biting remark, but also to help transmit the speaker's point of view. this is the...

T-Mobile’s Deceptive Advertisements: A Case Study in Misinformation and Ethical Advertising

The recent decision made by the President of the Office of Competition and Consumer Protection (UOKiK) concerning T-Mobile Polska S.A. and its consequences in...

Personalized Shopping Experiences: Billboards Recommend Products Based on Passerby Profiles

Outdoor advertising mediums such as billboards and city lights are increasingly making use of artificial intelligence. The goal is to revolutionize the way brands...

Crisis Concerns Among Polish Companies and Institutions Remain High as Online Challenges Top Threat List

For yet another year, a high level of crisis concerns among managers, directors of communication, and spokespersons of key Polish companies and institutions continues....

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