The leader in the influencer marketing and creator economy segment is changing its CEO. Jakub Różycki, the incumbent CEO, is bidding farewell to the company. His place is taken by one of the partners and Vice President of Mediacap, the main shareholder of Lifetube, Marcin Jeziorski.
The change is aimed at streamlining decision-making processes and strengthening cooperation with key partners. Jakub Różycki will continue to work with Mediacap and Lifetube, supporting the companies in an advisory role. Jakub has made a significant contribution to improving analytical processes and data work, as well as the development of the company’s organizational structure. In agreement with the board, we believe this is the right time for Mediacap to get more directly involved in managing the company. Importantly, Jakub is not completely saying goodbye to us – he remains in an advisory role, supporting the company with his knowledge and experience.” – says Marcin Jeziorski, VP of Mediacap taking over the helm of Lifetube.
Marcin Jeziorski is a manager with many years of experience. His over 20-year career in media and marketing communication has brought him to agencies such as D’Arcy, Saatchi&Saatchi/Team One, and Young & Rubicam/303. Since 2011, he has been associated with Mediacap, initially as CEO of Scholz & Friends Warsaw (now Grupa Freundschaft). Since 2015, he has been a Partner and Vice President of Mediacap, where he oversees the commercial supervision of portfolio companies. He is also one of the architects of Mediacap’s consolidation strategy within Lifetube, the largest company in the influencer marketing and creator economy segment in Poland.
From 2018 to 2023, he sat on the board of the SAR Marketing Communication Association, supporting many important environmental activities and the development of the advertising industry in Poland. He has built and led teams that have repeatedly received the highest ratings in industry customer satisfaction surveys and competitions evaluating advertising effectiveness (including Grand Prix Effie), innovation (Innovations Awards, Mixx), and creativity (Golden Drum, KTR). Upon taking up his new role, he will continue to sit on the Mediacap board as Vice President.
Lifetube belongs to the Polish private investment group Mediacap (owner of Freundschaft, IQS, Lifetube, Relatable). It is the largest influencer marketing and creator economy agency in Poland, implementing on average close to 2000 projects a year in cooperation with creators across all the major social media platforms. It operates a multi-channel network (MCN) comprising over 700 YouTube channels from 4 countries. The Lifetube Group also includes the gaming marketing agency Gameset.
Source: https://managerplus.pl/zmiany-w-zarzadzie-lifetube-marcin-jeziorski-nowym-prezesem-najwiekszej-agencji-influencer-marketingu-w-polsce-63130
