Generative AI and cloud computing as pillars of business transformation – global IT investments to reach 5.26 trillion USD in 2024.

Companies in various sectors are heavily investing in modern technological solutions to meet increasing competition and high customer expectations. According to Gartner, global IT expenditure will reach 5.26 trillion USD in 2024, confirming the crucial role of technology in business transformation. Generative Artificial Intelligence (GenAI) is becoming one of the main pillars of this transformation, providing innovative tools for improving operational efficiency and security.

The rise in awareness about cyber threats is prompting companies to invest more in IT solutions, including AI. 46 million signals of potential cyber-attacks are registered globally every day, and there is still a significant shortage of manpower in the cybersecurity field. In Poland, 4 out of 10 companies do not employ cybersecurity specialists, which puts them in a difficult situation considering escalating threats.

Thanks to advanced algorithms, GenAI can automatically detect threats in corporate networks, respond to them in real time, and analyze large volumes of data, which in turn aids companies in constructing more effective defense strategies. It is AI technology that could be a key solution in the fight against cyber threats by automating processes and reducing the risk of human errors.

Attention should also be given to the increase in investments in cloud computing. In 2023, the market in Poland grew by 34%, reaching a value of 3.9 billion PLN. Investments in technology not only assist companies in current challenges but are crucial for their long-term development. Modern technological solutions are becoming the foundation for building operational flexibility, allowing organizations to quickly respond to changing market conditions and regulatory requirements.

The Polcom report “Digital Transformation of the SME sector in 2024-2026. Investment in IT, cloud, and new technologies” also shows that an increasing number of small and medium enterprises recognize the potential of technologies such as machine learning (ML) and generative AI. As many as 61% of SMEs are adopting GenAI solutions, and 45% apply ML in their operations.

Moreover, 62% of companies plan to invest in cloud computing by 2026. These technologies, supported by programs such as the European Funds for a Modern Economy (FENG) with a budget of 7.9 billion EUR, are crucial to the development of Industry 4.0 and increasing companies’ competitiveness in the global market.

– “Generative AI is becoming an integral part of process automation in many industries, including manufacturing, where it can optimize complex tasks and significantly increase efficiency. In combination with the cloud, these technologies are the backbone of operational efficiency and safety, and their increasing adoption indicates that investment in AI and the cloud will be crucial to the future of the economy and the long-term success of companies in the global market. – says Mariusz Juranek, Sales Director at Polcom.