The BLIX Group has acquired the tech company Proxi.cloud. This acquisition has provided BLIX with advanced geolocation tools and the opportunity for precise consumer targeting. This move also allows BLIX to expand its range of services, not only serving the FMCG and retail sectors, but also others including OTC, automotive, and telecommunications. However, BLIX Group’s management has informed that Proxi.cloud will remain an operationally independent entity.
BLIX Group, which owns BLIX, Healthy Shopping, and Qpony apps, currently serving over 10 million users across Poland, acquired Proxi.cloud, an industry leader in geolocation. This strategic move provides new opportunities for the use of geolocation technology and artificial intelligence, as well as campaign reach expansion. With this, BLIX can now reach every consumer in Poland making purchase decisions.
Proxi.cloud has had several years of strong growth. The business has increased by an average of 65% per year. To maintain this dynamic in the future, the company was keen to find a strategic investor that is precisely in the place where Proxi.cloud wants to be. BLIX Group, with its longtime history of successes, has been identified as the perfect partner to accelerate this growth.
Proxi.cloud will remain an operationally independent entity. The companies will complement each other primarily in the technology sphere and in reaching consumers. Proxi.cloud brings advanced geolocation tools and enables precise targeting, while BLIX Group brings its rich experience in native marketing and expansive reach.
The acquisition will benefit not just the clients, but also the general market. Consumers will receive more tailored and effective messages, enabling better purchase planning. Meanwhile, the marketing industry will gain tools that will allow it to reach target groups more efficiently and precisely.
BLIX plans to support Proxi.cloud in its growth strategy, strengthening cooperation in measuring the effects of advertising campaigns and opening new sales channels. In the long-term perspective, BLIX plans to develop new products to solve industry problems in campaign targeting.
In conclusion, both companies view this merger as a positive move that will create a strong market leader in drive to store marketing and allow them to become Poland’s next start-up success story on an international stage.
Source: https://managerplus.pl/grupa-blix-przejmuje-proxi-cloud-44810
