Holcim Polska Merges Sales Departments of Holcim Distribution and Izolbet to Boost Market Efficiency

Holcim Polska S.A. has announced the merger of its Holcim Distribution (bagged cement) sales department with the sales department of its subsidiary Izolbet (construction chemicals, styrofoam). The change comes into effect on October 1, 2024, with the aim of creating a more coherent and efficient organisation, the primary task of which will be to intensify sales activities in the construction market.

The unified sales department will be managed by Adam Pawlak, under whose leadership will be managers responsible for DIY networks, investment sales, purchasing groups and Regional Sales Directors.

“The changes we are introducing are aimed at increasing customer service efficiency, better exploitation of market potential, and strengthening Holcim’s position in the construction market”, – informs Adam Pawlak from Holcim Polska.

Reduction of trade regions, intensification of customer service

As part of the merger of the sales departments, trade regions will be reorganised, which will be on average half the size they have been so far. In the new geographical division, each sales person will be responsible for a significantly smaller area, which will allow for more intensive cooperation with customers. The aim of the reorganisation is to increase market reach and fully utilise the potential of Cross Selling – a sales strategy that will allow a better reach with a full range of products to existing customers of both departments.

Exploitation of Cross Selling potential

Until now, Holcim and Izolbet had separate customer databases, with only 15-20% of customers buying products of both brands. The new organisation aims to strengthen cross-selling of products – Izolbet customers will be able to more easily reach for cement, while Holcim customers will gain access to construction chemicals and styrofoam.

Izolbet is a manufacturer of building materials, which has been operating on the market since 1994 and specialises in the production of waterproofing materials, building chemicals and styrofoam. Since 2022, Izolbet has been part of the Holcim Group.