The cooperation between KSW and XTB carries symbolic significance. These are two Polish brands that have achieved international success thanks to their ambition and bravery in action. From 2025, the cooperation between the fintech and the largest MMA federation in Europe will tighten even more. The largest sponsorship contract in the history of KSW has just been signed. To start off the new agreement, during the XTB KSW 100 gala, which will take place on 16th November in Gliwice, a special, one-time bonus of 100,000 zlotys will be awarded for the best performance.
Since 2022, KSW and XTB have been collaborating. With each subsequent year, the Polish fintech, which offers a super app for comprehensive financial management, increased its presence at the sporting events of the largest MMA federation in Europe. The new agreement covers all galas organized in 2025, which will bear the name XTB KSW. Given its scope, this will be the largest advertising cooperation in the federation’s history. The contract has been signed until the end of 2026.
“Our cooperation so far has been exemplary. It helps that our brands have a lot in common. Thanks to thoughtful decisions, consistent strategy, and bold investments, we are showing everyone a Polish success story. We are delighted that we will continue this joint journey in 2025,” says Maciej Kawulski, co-owner of KSW .
The coming months will see KSW open up to a new audience. This is due to a new television contract with Canal+. As part of the contract, 10 galas will be available to all platform subscribers, and access to another two will be sold in a PPV format. It is worth emphasising that the new television partner pledges to provide more than twice as much coverage as Viaplay.
“From the beginning of our cooperation with KSW, we treated it as a long-term project. Therefore, its extension is a natural consequence of our strategy,” emphasizes Szymon Szymański, Chief Growth Officer at XTB. “Furthermore, the world of combat sports and investing share many commonalities. In both cases, the key role is played by the right strategy and determination in pursuing the goal. That’s why KSW is the perfect partner to increase XTB’s recognition not only in Poland but also across Europe,” adds Szymański.
The extension of the cooperation between XTB and KSW is another element of the Polish fintech’s marketing strategy. In the past, ambassadors of the brand included combat sports stars such as Conor McGregor, Jiri Prochazka, and Joanna Jędrzejczyk. Currently, the global ambassador of XTB and the face of the latest advertising campaign is legendary footballer – Zlatan Ibrahimović.
Source: https://managerplus.pl/rekordowa-umowa-pomiedzy-xtb-a-ksw-99040
