MCI Acquires 65% of Profitroom Shares at a Company Valuation of PLN 290 Million. Profitroom: Leading Regional Provider of Online Booking Systems for Hotels with a SaaS Model.
MCI has acquired a 65% stake in Profitroom, valuing the company at PLN 290 million. Profitroom is the largest regional provider of online reservation system solutions for hotels, offering software in a SaaS model.
For several years, Profitroom has been steadily increasing its global sales. The company employs nearly 300 people, operates in almost 50 countries, and delivers its products to over 3,000 hotels. MCI aims to support Profitroom in achieving a global leadership position in the “hotel online booking engine” segment.
“We are impressed with the position that Profitroom has achieved in Poland and the recognition their product has gained worldwide. The company has nearly quadrupled its revenues in the last five years and seen a more than fifteenfold increase in international revenue. We see great potential in further scaling the product in selected foreign regions,” says Filip Berkowski, Investment Partner at MCI.
Profitroom offers a comprehensive solution enabling efficient and automated reservation handling, sales channel management, customer relationship management, and payment processing. This allows hotels to build an independent sales channel apart from large booking platforms.
“MCI has extensive experience in developing B2B companies offering proprietary software, as well as supporting firms in their international expansion. Our current portfolio includes B2B SaaS entities such as IAI, a leader in e-commerce solutions in Poland, Focus Telecom, a leader in the CPaaS segment, and Webcon, a leader in the low-code BPA segment in Poland. Now, we will also support Profitroom in its global scaling development,” adds Tomasz Czechowicz, Managing Partner at MCI.
“We are pleased to sell our Profitroom share package to the MCI fund. We believe that they will be a very good partner for the coming years, enabling further global scaling of the company. We are satisfied with the transaction process: it went smoothly and without surprises. At the same time, we want to thank the entire Profitroom team for the past four years of our joint journey and the results achieved during this period,” says Jakub Dwernicki, President and Founder of Cyber_Folks.
“During our adventure with Cyber_Folks, we managed to expand our operations to a number of new foreign regions and are now beginning to be recognized as a global player in the Hotel-Tech industry. In addition to market expansion, we are also entering new customer segments of increasingly larger hotel chains,” says Marcin Dragan, President and Founder of Profitroom. “Such rapid scaling of Profitroom requires us to continually transform the organization and overcome new barriers. We were therefore looking for an investor to support our ambition for further growth. The choice of MCI was decided by the fund’s experience with similar but larger technology companies that are at further stages of development,” adds Dragan.
The sellers, namely the founders and the company Cyber_Folks, were advised by EY and the law firm Dentons.
MCI was advised by the law firm DJM, Deloitte, Bain & Company, and Vienna Capital Partners during the transaction.
MCI Capital is a leading regional private equity fund specializing in technology investments. It currently manages nearly €700 million in capital. MCI’s recent investments include the acquisition of majority stakes in companies such as Focus Telecom and Webcon in 2023, and eSky in 2022.
