InPost Group has become the new Official Partner of Atlético Madrid – a leading club of Spain’s LaLiga. InPost is also the Official Partner of English Premier League club Newcastle United, the Tour de France – the race with the largest number of participants, and the Strategic Sponsor of the Polish national football team. In addition, as part of the InPost Sport Team project, InPost sponsors Polish Olympians, led by Natalia Kaczmarek and Wojciech Nowicki.
Spain is one of the fastest-growing markets for the InPost Group with over 8,000 OOH pick-up points. In the first quarter of 2024, the number of InPost points in Spain increased by 87% year on year. The partnership with Atlético Madrid, which has millions of fans across the country, will enable the Group to strengthen local awareness of the InPost brand.
With over a century-long history, Atlético Madrid will play its twelfth consecutive season in the UEFA Champions League. This achievement is on par with the best European teams. Atlético Madrid has won 10 different football trophies in the last 12 years – demonstrating the team’s ambition that never gives up and bases its success on effort and perseverance. Atlético Madrid is also a symbol of Spanish football, competing in the strongest league in the world – LaLiga.
– I am proud that we have become the Official Partner of Atlético Madrid. Hard work, commitment, and determination – these are our common traits. The expansion of InPost Group’s sponsorship portfolio to include cooperation with one of the best football clubs in the world confirms our ambitions for further development and expansion. I believe that thanks to this alliance, more millions of Spanish football fans will fall in love with InPost deliveries – says Rafał Brzoska, Founder and CEO of InPost Group.
– This agreement is another step in the implementation of a thoughtful sponsorship strategy aimed at increasing brand awareness and business development in European markets. As an international company with Polish roots, we are proud that a club like Atletico is joining the sports partners of InPost Group, alongside the Tour de France and Newcastle United – adds Marek Szkolnikowski, Director of Sports Sponsorship at InPost Group.
– We are delighted to welcome InPost Group to our sports family. If there is one thing that characterizes us – it is that we can go against the current to fulfill our dreams – we are true fighters. We believe that InPost is the perfect partner who will accompany us in the upcoming seasons as we fight to stay at the top and for winning more titles, doing it differently than others – with humility, professionalism, and constant work – comments Óscar Mayo, COO of Atlético Madrid.
The sponsorship agreement stipulates that InPost’s Paczkomat® machines will be present at the legendary Civitas Metropolitano stadium. The brand’s advertisements will be broadcast during matches both on the field on LED bands and outside it during LaLiga matches, and will also be visible in the fan zone under the stadium. In addition, InPost will become the official supplier for the Atletico store – fans will be able to pick up their purchases, including new season shirts, from Paczkomat® machines and PUDO points. Users will also gain access to special promotions to meet their favorite players or participate in exclusive events.
As part of the agreement and the commitment of both companies to sustainable development, InPost and Atlético Madrid will create a Sustainable Development Board. The board will develop a joint strategy to achieve best practices focused on sustainable development. This action is consistent with the ESG strategy for InPost Group.
Source: https://managerplus.pl/inpost-oficjalnym-partnerem-atletico-madryt-51114
