With regards to the pace of new companies emerging, the Polish e-commerce market is one of the fastest-growing in Europe, with the number of entities registered in KRS approaching 70,000. Every 5th of these belongs to people aged between 17 and 30 years old, and interestingly 2.2 percent to people over 70 years of age. Polish e-commerce is highly feminized – 41.3 percent of companies belong to women. In comparison, across all sectors, this figure stands at 20 percent.
In Poland, there are 68,9 thousand companies dealing with internet retail, of which almost one in four are located in the provinces of Lower Silesia, Opole, Lubuskie, and Silesia, the areas most affected by the current flood. This follows from the new analysis of data from the National Court Register, conducted by the business intelligence firm, Dun & Bradstreet on behalf of Coolshop, one of the Scandinavian e-commerce market leaders and newcomer to the Polish market. In Silesia alone, nearly 12 percent of all e-commerce operations in Poland are registered, placing it in the second place in this respect. Lower Silesia province is ranked fifth (almost 8 percent).
The majority of online retail companies – a little over ⅕ – are registered in the Mazowieckie province. Also, in the top five are the provinces of Malopolska (10.4 percent) and Greater Poland (9.8 percent).
Meanwhile, in Opole province, there is the lowest percentage in Poland of registered companies from the e-commerce sector – only 1.7 percent. The Lubuskie province ranks fifth from the bottom, with 2.8 percent of activities registered in this sector.
Polish people are keen online shoppers. The Polish e-commerce market in terms of the number of newly established companies is one of the fastest-growing in Europe. One of the potential consequences of the flood could be an acceleration of this pace, if part of the entrepreneurs from the flooded areas decide to develop their online activities more intensively. There is a chance that companies grappling with the effects of the flood will manage if they receive the right help and can continue to function. It is certainly important, in this case, to have the support of consumers and understanding of problems that could result from temporary issues with inventory or delivery. It is worth paying attention to the government’s proposal to support the purchase of cash registers by entrepreneurs who have lost the ability to do business due to the flood. Without these devices, the legal resumption of operations is impossible – says Andrzej Rzym, head of the Polish branch of Coolshop.
Over 40 percent of Polish e-commerce businesses are in the hands of women
Polish online trade is highly feminized – 41.3 percent of e-commerce companies registered in Poland belong to women. In the general ranking of all industries, this percentage is considerably lower and stands at about 20 percent. It seems that Polish businesswomen are eager to turn to modern solutions. According to the Success Written with Lipstick report, nearly one-third of these plan to invest in online tools that will help run the business, and almost 35 percent have already done that or constantly do.
The majority of Polish e-commerce companies – nearly 60 percent – belong to people aged between 31 and 50 years. Almost 20 percent are owned by people between 17 and 30 years old. In older age groups, this percentage gradually decreases. Interestingly, however, 2.2 percent of companies dealing with internet retail belong to people over 70 years old.
The data cited in the article come from Dun & Bradstreet’s study conducted in September 2024. The analysis includes data from the KRS register.
Source: https://managerplus.pl/demograficzny-obraz-polskiego-ryneku-e-commerce-blisko-70-tys-firm-413-sklepow-online-nalezy-do-kobiet-33667
