The Cichy-Zasada Group, a leader in the Polish dealership market, is entering new partnerships, this time with the Chinese brand BYD – one of the largest players in the global automotive market. Customers will be able to visit the first BYD showrooms in Warsaw and Poznan this summer.
The Cichy-Zasada Group, long associated with dynamic development and an innovative approach to the automotive market, has decided to cooperate with the Chinese giant – the BYD brand. The decision to expand the portfolio with this brand is not coincidental. BYD, known worldwide as one of the leading manufacturers of electric and hybrid cars, responds to the growing demand for innovative and environmentally friendly transport solutions.
Mirosław Cichy, co-owner of the Cichy-Zasada Group, clearly emphasizes that the cooperation with BYD is a step towards the future, which is betting on modern technology and sustainable development. “The BYD brand is one of the most exciting proposals in the global automotive market in recent years. The decision to start selling cars of this brand is a good alternative for our group” – Cichy points out.
Similar views are presented by Karol Obiegły, the Operational Director of the Group, who emphasizes that cooperation with a brand from outside Europe is a new challenge for the company, as well as a great opportunity for further development. “We have rich experience in developing the automotive market in Poland and want to continue this path. We believe that the combination of our strengths and experiences with the innovations of the BYD brand will be recognized by clients” – says Obiegły.
The Cichy-Zasada Group: The power of experience and dynamic development
The Cichy-Zasada Group is currently the largest dealer group in Poland, owning 29 sales showrooms in 9 cities. Known for its cooperation with such brands as Volkswagen, Škoda, Seat, Cupra, and Audi, the company is constantly expanding its portfolio by introducing new brands and developing a sales network.
In 2023, the Cichy-Zasada Group received the title of Sales Leader of New Cars in the Polish automotive market, which confirms its dominant position in the market. Cooperation with BYD is another step towards strengthening this position and introducing modern, environmentally friendly transport solutions in the Polish market.
BYD: The Chinese giant with global ambitions
Built in 1995, BYD company has consistently grown since its inception, becoming one of the largest manufacturers of electric and hybrid cars in the world. In 2023, BYD sold nearly 3 million cars, half of which were BEV (Battery Electric Vehicle) driven, and the other half were PHEV (Plug-in Hybrid Electric Vehicle) driven.
BYD is intensively developing its presence in European markets, as evidenced by the planned construction of a factory in Hungary and cooperation with leading dealer groups in Europe. The company is also focusing on direct representation in Poland, where it plans to open its own import structures.
New opportunities for Polish customers
The Cichy-Zasada Group will open the first BYD showroom in Warsaw and Poznan this summer. Customers will be able to get acquainted with the full offering of the brand and also arrange test drives via the website.
The cooperation of the Cichy-Zasada Group with BYD is not only the next stage of development for both companies, but also a new quality on the Polish automotive market, which will certainly attract the attention of customers looking for modern and environmentally friendly transport solutions.
Source: https://managerplus.pl/grupa-cichy-zasada-rozszerza-horyzonty-nowa-wspolpraca-z-marka-byd-64366
