The year 2024 presented challenges for the global economy, yet macroeconomic conditions in Poland were viewed as relatively favorable. However, several sectors require support, and the reforms promised by Donald Tusk’s government need to be implemented more swiftly, say Polish entrepreneurs.
“The strong economic situation in Poland is the result of hard work by entrepreneurs. We don’t intend to complain, but policymakers must understand that businesses need support to weather potential crises. While Poland is not currently facing a crisis, the economic struggles in Germany serve as a reminder that preparation during stable times is crucial,” said Hanna Mojsiuk, President of the Northern Chamber of Commerce in Szczecin.
Key Priorities for Entrepreneurs in 2025
Entrepreneurs believe that 2025 should prioritize reforms, particularly in healthcare contributions, economic development, and investment incentives.
- Healthcare Contributions Reform: Changes made in 2024 fell short of expectations. Entrepreneurs are calling for more comprehensive reforms in 2025, including adjustments to the healthcare levy and “vacations” from social security contributions (ZUS).
- Economic Development and Investments: Investments, rather than unemployment, are now the key indicators of economic health. The pace of public investments, particularly those funded by the National Recovery Plan (KPO), needs acceleration.
- Energy and Utility Costs: Unstable energy prices remain a significant concern. Businesses also feel that the minimum wage is rising too quickly, adding to financial pressures.
- Renewable Energy: Entrepreneurs support expanding offshore and renewable energy sectors. This includes revisiting regulations on wind turbine installations.
- Tourism: For regions like Western Pomerania, tourism is a major economic driver. Continued growth depends on stronger promotion abroad, particularly in Scandinavian countries and the Czech Republic.
Rising Costs Remain a Concern
“The rising costs of doing business are a major concern for both small enterprises and large production or transportation companies. Energy and utility costs continue to climb, and employee costs are increasing dramatically. These rising costs cannot always be distributed evenly among producers, intermediaries, and customers,” Mojsiuk noted.
She emphasized the need for policymakers to focus on stabilizing costs, especially by curbing the rapid increase in the minimum wage.
Opportunities for Growth in Key Sectors
2024 was particularly challenging for industries such as manufacturing, transportation, and construction, yet there are optimistic forecasts for 2025:
- Manufacturing: Despite the downturn in orders from Germany, new opportunities may arise from other trading partners and global markets.
- Construction: Public projects funded by the National Recovery Plan could drive growth, even if private real estate development remains sluggish.
- Transportation: The transport sector had its toughest year yet, but growing interest in intermodal transport and increased port activity in Szczecin and Gdańsk are seen as positive developments.
Focus on Western Pomerania
The Northern Chamber of Commerce is particularly active in Western Pomerania, where public investments and EU funds are seen as key growth drivers for 2025.
- Offshore Development: Businesses in the region are eager to benefit from and contribute to the burgeoning offshore energy industry.
- Tourism Infrastructure: Enhanced promotion is critical to attract more visitors from countries like Norway, Denmark, and the Czech Republic.
Conclusion
Polish entrepreneurs remain optimistic about 2025, anticipating opportunities in public investments, renewable energy, and tourism. However, achieving these goals will require decisive actions, especially in curbing rising costs, accelerating reforms, and promoting Poland as a hub for innovation and growth.
Source: Manager Plus
