Polish fintech company XTB has announced a strategic partnership with SSC Napoli, becoming the club’s global trading partner. This marks the company’s first-ever collaboration with a team from one of Europe’s top five football leagues and represents a significant step in building its international brand recognition, particularly in the Italian market.
SSC Napoli is one of the most recognizable football clubs in Italy, consistently competing at the highest level of European football. Polish fans may recall with nostalgia the period when the team featured national stars such as Piotr Zieliński and Arkadiusz Milik. Now, a Polish connection returns to the club in a new form, with XTB joining as a global partner. The agreement between the two parties will remain in force until the end of the 2026/2027 season.
According to Nielsen data, SSC Napoli boasts one of the most engaged fan bases in football. The club has approximately 15.8 million supporters in Italy, around 68 million across Europe, and an estimated 260 million globally. A particularly strong following exists in South America, where the club enjoys enduring popularity linked to the legacy of Diego Maradona.
“We are delighted to welcome XTB to the group of global partners of SSC Napoli. This collaboration aligns perfectly with our international strategy and opens up new opportunities to engage with fans worldwide—both online and during matchdays. We especially value working with a brand that, like us, embraces an innovative and global approach to building relationships with audiences,” said Tommaso Bianchini, General Manager of the Business Area at SSC Napoli.
As part of the partnership, XTB will be present across SSC Napoli’s digital platforms, during matchdays, and through various fan-focused events and activations. By associating with a brand that reaches millions of supporters globally, XTB aims to promote the idea of democratizing investing and encourage a more informed approach to personal finance.
“This partnership with SSC Napoli is about more than just building global recognition. We want to inspire people to take a more conscious approach to their finances and show that investing does not start with large amounts of money, but with the right mindset,” said Omar Arnaout.
The agreement with SSC Napoli is another milestone in XTB’s global marketing strategy. The company recently announced a partnership with FIBA for both the women’s and men’s basketball world championships. In addition, XTB is active in combat sports, collaborating with Tyson Fury as well as organizations such as KSW and OKTAGON MMA. The brand is also involved in major football and tennis events, with Zlatan Ibrahimović serving as its ambassador.
