Tag: Zalando

AI Is Changing How Consumers Buy Clothes and Shoes. Zalando Says It Is Cutting Returns

Artificial intelligence is changing how consumers search for fashion online, while virtual fitting tools and AI assistants are increasingly influencing purchase decisions. Zalando says its size and fit technology is already helping reduce returns.

Online Spending in Poland Jumps 6% as Shoppers Buy Fewer, More Expensive Products

July brought a clear rebound in Polish e-commerce. According to data from the whenUbuy app, average monthly spending per user across the largest shopping...

Customer Acquisition Costs Are Rising: Chinese Platforms and AI Are Reshaping E-commerce Marketing

Customer acquisition costs are rising steadily, and marketing activities are consuming ever larger budgets in e-commerce. One of the key drivers is the growing...

UOKiK Fines Zalando and Temu Nearly PLN 37 Million for Misleading Discounts

Not every price reduction means real savings—and not every promotion is as attractive as marketing messages suggest. Poland’s competition and consumer watchdog, Office of...

Zalando’s Star Has Dimmed: Shares Nearly 80% Below Peak as the Company Searches for a Turnaround

Just a few years ago, Zalando was the rising star of European e-commerce. Today, the company is searching for a turning point, while investors...

Global Black Friday Boom Highlights Shifting Consumer Trends and Market Risks

This year’s Black Week may turn out to be a record-breaking one in Poland. Current data already show a clear rise in retail sales,...

Cyber Monday may dethrone Black Friday

Black Friday is not only a major shopping event, but also an important day for financial markets. The sales results often serve as the...

The commercial real estate market in Poland is doing well

New openings dominated by shopping parks and a decrease in vacancy rates - the commercial real estate market in Poland is performing well. The commercial...

InPost Group Strengthens Leadership: New CEOs for Key European Markets

New managing directors are joining the InPost Group, taking on the CEO role in key markets. Neil Kuschel has been appointed Managing Director at...

Polish Warehouse Market in 2023: Slower Growth, But Still Strong Fundamentals

After very successful years in 2021 and 2022, known as the golden period of development of the warehouse market in Poland, 2023 was a...

Polish Warehouse Market Maintains Stable Growth in 2023 Despite Lower Demand

The warehouse sector ended 2023 with stable results. Warehouse transactions accounted for 47% of the total investment volume. Tenant activity, which stood at 5.6...

Sustainable construction will change the image of warehouse surfaces

Speaking: Maciej Madejak, Chief Development Officer and founder of MDC2 The warehousing industry is striving towards maximum energy efficiency and reducing CO2 emissions. Tenants are...

EU’s “Internet Constitution” Takes Hold, TikTok Faces Investigation

Since February 17th, the Act on Digital Services began to apply universally in all EU member states, including Poland. The EU regulation regulates the...

Digital Services Act (DSA) – What changes can we expect after February 17?

The Digital Services Act (DSA) is a European Union (EU) regulation that governs the operation of online service providers. It is worth remembering since...
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