Tag: Olympic Games

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The 2026 World Cup Redefined the Business of Sports Marketing

The FIFA World Cup is no longer merely the world’s biggest sporting event. It has also become one of the most important global marketing...

Jakub Górnik to Lead Deloitte’s Global TME Operate Practice

From 1 June this year, Jakub Górnik will take over as Deloitte’s global leader for services dedicated to the telecommunications, media and entertainment sector...

Pinsent Masons Opens in Poland with a Team of More Than 40 Lawyers

International law firm Pinsent Masons is entering the Polish market with the launch of a new office in Warsaw. The firm begins operations with...

Major Sporting Events Boost Economies and Help Countries Build Global Influence

Major sporting events generate measurable economic effects and attract tourists. According to analyses, UEFA Euro 2024 generated EUR 7.4 billion for the German economy...

Eastern Warsaw Rises as a New Center of Growth and Investment

For decades, right-bank Warsaw remained overshadowed by the left-bank city center and was largely perceived as a residential “bedroom” district. Today, that image is...

Poland’s Winter Sports Need Modern Gear and Youth Development to Compete at the Top

Polish athletes have so far won four medals at the 25th Winter Olympic Games Milan–Cortina 2026: three in ski jumping and one in speed...

Women in the Polish Army: Growing Numbers, Equal Opportunities, and Modernized Infrastructure

Just a few decades ago, women in the Polish military were a rarity. Today, there are more than 34,000 women serving, including over 21,000...

E-commerce gradually takes traffic away from shopping malls and galleries

In 2024, foot traffic in shopping centers and malls decreased by 3.5% compared to 2023. Twelve provinces saw a decline, with only four seeing...

Sharp decline in footfall at shopping malls. The industry experiences double-digit drop

In the third quarter of 2024, traffic in shopping centers and malls dropped by 12.4% compared to the same period in 2023. This is...

Poland Eyes Olympic Bid, Announces Sports Investments

The Polish government is setting its sights on an ambitious goal: hosting the Olympic Games. Prime Minister Donald Tusk recently highlighted this aspiration, noting,...
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