Saturday, February 14, 2026

TAG Group and ROBYG Sum Up 2025: Over 2,800 Units Contracted and a Strong Sales Rebound in the Second Half of the Year

COMPANIESTAG Group and ROBYG Sum Up 2025: Over 2,800 Units Contracted and a Strong Sales Rebound in the Second Half of the Year

In 2025, TAG Group contracted more than 2,800 residential units, of which ROBYG accounted for over 2,570 units. In addition, TAG Group completed and recognized revenues from more than 2,380 units, delivered over 2,070 units to customers, and introduced nearly 310 units into the rental market. ROBYG alone completed and handed over approximately 1,700 units to customers.

At the same time, ROBYG continued to systematically expand its land bank, which now covers more than 21,000 residential units nationwide (including current offerings). The company remains actively engaged in acquiring new development sites.

In 2025, ROBYG Group secured new financing totaling PLN 735 million. This amount included the issuance of three bond series—PF, PG, and PH—with a total nominal value of PLN 475 million. In addition, the Group extended revolving credit facilities while increasing their total limit by PLN 110 million, and signed new project finance loan agreements totaling PLN 150 million. Across 2025, TAG Group in Poland signed new land purchase agreements worth approximately PLN 400 million.


Strong market fundamentals and a rebound in demand

2025 was a year of dynamic growth for ROBYG Group and confirmed that the Polish residential market continues to rest on strong fundamentals. A particularly positive signal was the significant rebound in sales in the second half of the year—in the third and fourth quarters, we sold more than 40% more apartments than in the first half. This clearly showed that demand has not faded, especially in the largest metropolitan areas, where growing housing needs, strong internal migration, and the increasing importance of the rental market generate a steady inflow of customers.

In 2025, we maintained very solid sales momentum. Our well-recognized locations, execution capabilities, and broad product offering allowed us to effectively meet the needs of both owner-occupiers and investors. The strongest demand was for compact apartments—functional two-room and small three-room units of up to 55 sqm, which remain the most versatile and price-accessible. Interest in apartments with enhanced energy efficiency also increased, aligning with our development strategy and customers’ growing sensitivity to operating costs.

We also observed a shift in buyer behavior—purchase decisions became more deliberate, with functionality, efficient layouts, good transport links, and the quality of common areas gaining importance. Despite a challenging macroeconomic environment, demand remained stable and our offer continued to attract strong interest.

2025 was also a year of technological strengthening in the sector. Prefabrication, higher energy performance standards, and the growing use of digital tools in design and construction are playing an increasingly important role. For ROBYG, this direction is natural—we develop modern, energy-efficient projects that enhance residents’ comfort and reduce operating costs.

We look at 2026 with optimism. We expect that stabilized interest rates and improved access to mortgage financing will support demand. The market will remain active, particularly in large cities where the shortage of new housing is still evident. Key challenges will continue to include rising construction costs, limited land availability, and regulatory pressure related to energy efficiency. However, ROBYG is well prepared—we have a strong land bank, ready projects, and a team capable of delivering investments in a demanding environment.

In summary, we are closing 2025 with a strong market position and very good sales results, and we view 2026 as a period of further growth and strengthening of our competitive advantages—for the benefit of both our customers and investors,”
said Oscar Kazanelson, Chairman of the Supervisory Board of ROBYG and Vantage.


A more mature and selective housing market

2025 was a year of stabilization for the Polish residential market after a period of intense cyclical volatility. While demand remained high, the market became more selective and customer decisions more informed. In the largest metropolitan areas, where the supply of new projects is traditionally limited, sales remained at a solid level. In smaller cities, the market was more differentiated, with transaction volumes depending primarily on location, transport accessibility, and the quality of developments.

Customers increasingly analyze operating costs and pay close attention to solutions that reduce energy consumption—from better insulation to photovoltaic installations.

Looking ahead, 2026 will continue several key trends, with compact apartments remaining the core of demand. The biggest challenge for the market will still be the limited availability of land in large cities. According to current forecasts, housing prices are expected to rise moderately. The residential market is entering another phase of maturity—more rational, more efficient, and increasingly conscious on both the customer and developer sides,”
said Eyal Keltsh, CEO of ROBYG and Vantage.


Financing, sustainability, and ESG initiatives

In 2024, TAG Group in Poland (ROBYG and Vantage development groups) secured total financing of PLN 991.5 million. In January 2025, ROBYG successfully issued a new bond series worth PLN 250 million; in May 2025, another bond subscription of PLN 150 million was completed; and in October, unsecured PH-series bonds worth PLN 75 million were allocated. ROBYG redeemed bonds with a nominal value of PLN 210 million in 2024 and PLN 61.8 million in 2025.

In both 2025 and 2024, ROBYG implemented numerous measures aimed at minimizing environmental impact. All projects completed during these years comply with the Green Standard—an internal regulation formally adopted by the Management Board that defines environmentally sustainable design and construction practices. 100% of electricity used on construction sites is zero-emission, backed by guarantees of origin, and 88% of newly built multi-family residential buildings in 2025 and 2024 feature primary energy demand (EP) at least 10% below regulatory requirements.

Another ambitious goal within the Group’s business model is full EU taxonomy compliance from 2026 for all new construction projects developed by ROBYG for the Vantage Rent portfolio. The company also places strong emphasis on workplace diversity—women accounted for 73.8% of employees in 2024, and 50% of senior management positions were held by women.


Customer focus and premium expansion

ROBYG was the first developer in Poland to establish the role of a Customer Ombudsman—an expert supporting clients at every stage of interaction with the company. This initiative aims to strengthen trust, provide real support, and offer guidance and additional explanations. It forms part of ROBYG Group’s broader efforts to enhance customer experience and set modern standards in the real estate sector.

The company has also launched a new premium sales segment—Grand Selection—offering top-tier apartments in prestigious locations: Royal Residence in Warsaw, and Nowa Wałowa, Nadmotławie, and Wendy projects in the Tri-City area. Further Grand Selection developments are already planned in Poznań and other cities where ROBYG operates.


ROBYG at a glance

  • Over 33,000 apartments sold
  • More than 90,000 satisfied customers

Key ROBYG figures

Year 2020 2021 2022 2023 2024
Development & preliminary contracts 2,738 4,308 2,144 3,488 1,900
Units recognized in revenues 2,715 2,940 3,500 3,359 2,300
Revenues PLN 1.11 bn PLN 1.3 bn PLN 1.5 bn PLN 1.8 bn PLN 1.3 bn

Source: ceo.com.pl

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