Although artificial intelligence dominated headlines in 2024, Polish entrepreneurs are approaching AI adoption with great caution and systematic planning. According to the latest SW Research study conducted for Mizzox, while 46% of companies still do not use any AI tools, nearly half (43%) of entrepreneurs planning to implement AI prefer to develop their own in-house solutions rather than relying on ready-made external tools (27%).
“Polish entrepreneurs are increasingly choosing in-house strategies for AI implementation. Forty percent cite the need for greater control over data, while 35% aim to develop their own R&D projects. This demonstrates the growing technological maturity of our market,” comments Przemysław Kot, CEO of Mizzox.
The study also sheds light on planned budgets. Half of the companies planning to implement analytical tools estimate annual expenditures of up to 20,000 PLN, while average spending on specific solutions ranges from 4,418 PLN to 7,845 PLN. Automation solutions are more expensive, with 15% of companies planning budgets exceeding 100,000 PLN annually.
An intriguing trend is the shift from outsourcing to in-house models—39% of companies currently relying on outsourcing plan to transition to in-house solutions in the future. At the same time, companies remain cautious in their future plans—only 18% plan to implement generative AI tools by the end of 2025, while 32% openly declare no plans to adopt new AI tools.
“We see that companies view AI not as a passing trend but as a long-term development strategy. They start with ready-made solutions to gain experience and then develop their own competencies,” adds Kot.
The study also reveals a pragmatic approach to AI. The primary motivations for adopting AI include increasing efficiency (48%), reducing costs (31%), and improving customer service (30%). This suggests that Polish businesses see AI not as a source of innovation but as a means of achieving tangible operational improvements.
“Entrepreneurs need tools that genuinely support their operations, not just shiny technological gadgets,” concludes Przemysław Kot.
About the Study
The study was conducted by SW Research on behalf of Mizzox in January 2025, surveying 500 decision-makers from small and medium-sized enterprises. Respondents represented companies from various sectors, including trade (21%), B2C services (29.2%), and B2B services (30.2%).
Source: ManagerPlus
