Polish companies can sell directly on Germany’s OTTO marketplace from September 2026, opening another route into the European Union’s largest consumer market.
OTTO reports around 13 million active customers, approximately 19 million products and gross merchandise value of EUR 7.5 billion in its latest financial year.
For Polish e-commerce companies, access to the platform provides an additional sales channel in Germany and an alternative to relying on a single international marketplace. The opportunity is particularly relevant for retailers and brands already prepared for cross-border logistics, customer service and German consumer requirements.
