Only one-third of employees (34%) in a typical European workplace have high hopes for AI, believing its introduction will significantly improve their work conditions and organization. In Poland, the figure is even lower, with just 27% of employees expressing such optimism. These findings come from a survey conducted by Great Place To Work® involving over 26,000 European employees.
This skeptical attitude towards AI-based products and services in Poland is also reflected in other studies. A CBOS survey from June 2024 reveals that 38% of respondents see more risks than benefits in the development of AI. Only one in four respondents holds an opposing view. Most respondents fear that AI development will contribute to rising unemployment.
The Global Technology Race Continues
Compared to other regions of the world, Europe lags behind. In terms of investment in AI solutions, it falls outside the top ranks. According to a 2023 analysis for the European Parliament, total investments in AI in Europe were four times lower than in the United States. This disparity raises concerns about the competitiveness of the European economy. However, investment isn’t Europe’s only challenge. Analysts point to additional hurdles, including necessary legal regulations, low digitalization among European companies, mismatched employee skills, and a lack of trust among employees.
Who Fears Artificial Intelligence?
The Great Place To Work study indicates that employees who lack trust in their leaders are the most apprehensive about AI. In an era of new technologies and rapid digital transformation, outcomes for employees can vary. It is unclear whether companies will prioritize investing in employee development or acquiring new, often younger, talent to fill skill gaps. Currently, only 27% of employees in typical European workplaces (25% in Poland) report that their companies have invested in providing basic knowledge about AI, including its benefits and risks. Even fewer — 25% in Europe and only 20% in Poland — have participated in specific AI training programs.
This lack of effort aligns with the 2024 Edelman Trust Barometer findings on innovation. The report shows that nearly two-thirds of employees across 28 countries expect CEOs to manage social change, while 8 out of 10 expect senior leaders to address future skills (82%) and the ethical use of technology (79%).
The Biggest Difference: Fairness
Low trust levels hinder the adoption of new technologies like AI. How can companies build trust to accelerate digital transformation and secure employee buy-in? Insights from companies on the 2024 list of the 100 Best Companies to Work For™ in Europe provide some answers. These top companies support employees effectively, even during economic challenges, outpacing their peers.
In these leading organizations, 78% of employees believe promotions are fair, compared to just 37% in typical European workplaces (35% in Poland). Furthermore, 70% of employees in these companies feel that profits are shared fairly, compared to 36% in typical workplaces (26% in Poland). Additionally, 81% of employees in top companies believe managers avoid favoritism, compared to 43% in typical firms (38% in Poland).
Believing that their company is a fair workplace fosters a willingness to learn and engage in innovative projects. This trend is reflected in the broader European survey. When employees reported fair promotion practices, they were 29 percentage points more likely to use AI tools. Similarly, those who had development opportunities and training were 30 percentage points more likely to adopt AI tools.
Preparing the Ground for Artificial Intelligence
No one can predict precisely how AI will change daily life and work organization in the near future. It’s no surprise that employees fear how AI might impact their jobs and career development. Meanwhile, according to the “How Polish Companies Implement AI” study commissioned by EY Poland, the belief in the need to adopt AI solutions among business leaders is steadily growing. 59% of surveyed organizations now consider AI implementation a priority. But how many employees are prepared for these changes?
Great workplaces recognized by Great Place To Work have a competitive advantage because they build strong employee relationships, leading to greater flexibility and resilience. These companies conduct regular pay audits and review reward systems to ensure fairness for all employee groups. They invest in talent mobility, allowing employees to take on new roles with transparent promotion pathways. Finally, they engage in honest conversations with employees about the future of AI in their workplace.
References
[1] Typical workplaces: Survey conducted by Great Place To Work® in May 2024 among 26,000 European employees as part of an independent global study.
[2] https://www.edelman.com/trust/2024/trust-barometer
[3] “How Polish Companies Implement AI” study commissioned by EY Poland in October 2024 among 501 large and medium-sized enterprises in the manufacturing, services, and trade sectors.
