Effective April 1, 2025, Ireneusz Wawrzeń, current Management Board Member and Commercial Director for FMCG, will assume the role of CEO of Orbico Polska. He succeeds Robert Grzyb, who, after two years in the position, has decided to pursue new professional challenges.
Ireneusz holds a master’s degree in Management and Marketing from the University of Economics in Katowice. He brings 20 years of experience in management and sales, including 11 years with Orbico Polska, where he has held various leadership roles. Over the past two years, he has served as FMCG Commercial Director, responsible for the development of this business segment.
Before joining Orbico, Ireneusz gained valuable experience at Procter & Gamble, significantly strengthening his expertise in sales and key account management.
In addition to his new role as CEO of Orbico Polska, Ireneusz will also take on the position of CEO of Laboo, a nationwide drugstore chain. Laboo currently operates over 700 stores across Poland, offering a wide range of cosmetic and household chemical products.
Plans for 2025 and Beyond
Orbico Polska, a distributor of many international brands, has been operating in the Polish market for over 11 years. The company is organized into five business sectors: FMCG, Beauty, Style, Salon Professional, and Supply. It provides services in sales, trade marketing, general marketing, and logistics. As a distributor of renowned brands such as Lavazza, P&G, Kellanova, Clarins, Converse, and Wella Professional, Orbico continues to execute its growth strategy with the aim of strengthening its leadership position in the industry.
The company has set an ambitious target of reaching PLN 3 billion in sales revenue by 2030.
“Taking on the role of CEO of Orbico Polska is a great honor, but above all, a significant responsibility. Over the past decade working for this company, I’ve witnessed many key moments that have shaped its current market position. I believe that my experience, knowledge, and collaboration with the talented and dedicated people who make up Orbico will enable us to achieve even better results and further strengthen our position as a trusted business partner,”
— Ireneusz Wawrzeń, CEO of Orbico Polska
