G2A Group, the operator of one of the world’s largest marketplace platforms for digital entertainment, has announced that Krzysztof Krawczyk has acquired a minority stake in the company and taken the role of Chairman of its Advisory Board. The move is intended to strengthen G2A’s strategic capabilities as the company enters the next stage of scaling its business and prepares the organisation to operate at an institutional level.
Until now, G2A has grown organically, without external capital, reaching annual gross merchandise value of nearly USD 400 million. The company maintains stable double-digit year-on-year growth and EBITDA exceeding USD 20 million, serving more than 35 million users in 180 countries. The entry of an investor with private equity experience marks a natural stage in the further professionalisation and scaling of the platform.
Krawczyk’s investment and strategic support are expected to help G2A preserve its independence while accelerating international expansion, particularly in regions and categories that complement its current portfolio, as well as in the development of agentic AI.
Krzysztof Krawczyk brings almost 30 years of investment experience in Central and Eastern Europe, including many years as head of the Warsaw office of CVC Capital Partners. During his career, he was responsible for investments carried out by one of the world’s largest private equity funds, managing assets worth more than USD 180 billion. His experience includes the development and scaling of companies in international models, building M&A strategies and preparing organisations for further phases of capital growth.
His expertise will support the shaping of G2A’s M&A strategy. The group is analysing potential acquisitions that could help deliver its growth ambitions. G2A is focusing on profitable businesses valued between USD 5 million and USD 350 million, which would allow it to expand its presence, among others, in Asia and in high-growth markets, including digital categories beyond gaming.
G2A accelerates its AI-native transformation
At the same time, G2A is accelerating its transformation towards becoming an AI-native organisation. The platform already uses artificial intelligence across many levels of its operations, from advanced security and anti-fraud systems to data-driven marketing, customer service automation, content creation and seller verification.
The implementation of agentic AI is expected to enable the delivery of personalised shopping experiences. The partnership with Krzysztof Krawczyk represents an important acceleration in the development of capabilities that are already an integral part of the platform.
Alongside his investment, Krawczyk has also become Chairman of the Advisory Board and will lead the team advising G2A founder Bartosz Skwarczek. This is another step towards strengthening the company’s corporate governance and strategic capabilities, including the creation of an international Advisory Board bringing together leaders from business, technology and investment.
The company has hubs in Hong Kong and Amsterdam, as well as an advanced R&D centre in Poland.
“I have been following G2A with great interest for nearly eight years. It is one of the most dynamic digital platforms to have emerged in Europe, with clear global potential,” said Krzysztof Krawczyk. “The company’s strength lies in its scalable marketplace model. As G2A expands its offer categories, it has very strong prospects for further growth, supported by scale, technology, global reach and strong leadership. The priority today is to fully realise this potential and continue building G2A’s position as an everyday destination for digital shopping worldwide.”
“Krzysztof joining us is an important step in our development,” said Bartosz Skwarczek, founder of G2A. “His strategic experience and investor perspective will be extremely valuable in further scaling our platform, including through the next stage of market diversification, expansion of the offer and continuous implementation and development of new technologies. Krzysztof’s ability to build organisational value and his broad international network will also play an important role in accelerating G2A’s global growth.”
Gaming remains the foundation, but digital commerce is expanding
G2A is using its strong position in the gaming segment while dynamically expanding its broader digital commerce ecosystem. Software, gift cards, subscriptions and e-learning already account for almost half of the company’s business.
In 2025, the platform exceeded 200 million user visits and reached 150 million offers sold since the beginning of its operations. The company is on track to reach USD 1 billion in GMV within the next few years.
