Grupa Pracuj continues to steadily improve its financial performance. In the first half of 2025, its consolidated revenues rose 5% year-on-year to PLN 409.3 million, accompanied by improved profitability. The Group’s adjusted EBITDA for the period reached PLN 188.5 million (+6.7% y/y), while consolidated net profit came in at PLN 122.0 million (+19.9% y/y).
Revenue growth in H1 2025 was driven mainly by: a higher number and increased average price of recruitment projects on Pracuj.pl; higher average pricing on Ukraine’s Robota.ua; and the steadily growing base of clients using subscription-based HR management systems (SaaS), including Poland’s eRecruiter and Kadromierz, as well as Germany’s softgarden.
“All of our key financial and operational metrics improved in the first half of this year, and all our businesses are growing. Pracuj.pl continues to commercialize new solutions and attract more employers, including SMEs. eRecruiter is expanding its offer and client base. Kadromierz, which joined our Group this year, is developing dynamically. Softgarden is systematically increasing SaaS revenues despite the still challenging German economy. Robota.ua, while supporting Ukraine’s defense efforts with free job postings, is also successfully monetizing paid services, boosting revenues and profits. We have built a large-scale organization that implements innovations effectively and adapts well to changing market conditions. In H2, our priority is to keep rolling out new products and further expand our client base,” said Przemysław Gacek, CEO of Grupa Pracuj.
AI-driven growth
A key pillar of Grupa Pracuj’s long-term strategy is its proprietary AI solutions, developed in-house for over a decade. “Our technologies, designed with scalability and efficiency in mind, are enhanced with the latest generative AI tools, increasing value for candidates and business partners and strengthening our competitive advantage in the HR Tech market,” added Rafał Nachyna, Management Board Member & COO.
Polish market: Pracuj.pl outpaces employment trends
Revenues from the Polish market totaled PLN 289.8 million in H1 2025 (+5.5% y/y). Operating profit from this segment amounted to PLN 144.0 million (+6.6% y/y).
Most of these revenues are generated by Pracuj.pl, which recorded 258,000 recruitment projects in the period (+1.5% y/y). Active employer clients reached a record 61,000 (+3.3% y/y), nearly 40,000 of whom used the e-commerce channel (+7% y/y). Despite a shift towards lower-priced Pink and Blue Collar postings, the average price of recruitment projects rose 1.8% y/y, driven by effective monetization of AI-powered tools.
In H1, Pracuj.pl also introduced new hyper-personalization features across its homepage, search engine, and industry segments, leading to 70,000 additional applications per month. A new mobile app added personalized map-based job searches and employer outreach via Pracuj Stories, a feature inspired by social media.
The company also launched Pracuj Club, the first loyalty program in a recruitment portal, rewarding active e-commerce clients with promotions, discounts, and added recruitment services.
eRecruiter and Kadromierz expand
eRecruiter, Poland’s leading ATS (Applicant Tracking System), ended June 2025 with 2,137 active employers (+4.8% y/y). Monthly recurring revenue (MRR) reached PLN 4.3 million (+11% y/y). New features included automated CV tagging, recruitment question generation, Kanban-style candidate management, WCAG-compliant forms, and Zoom integration. The platform was named a “Strong Performer” in the Fosway 9-Grid 2025 report.
Kadromierz, a workforce management system acquired in March 2025, reported MRR growth of 58.7% y/y in June.
Germany: Softgarden resilient despite headwinds
Revenues from the German market amounted to PLN 89.7 million, roughly flat y/y (-0.4%). Net revenues totaled PLN 75.5 million (+4.7% y/y), while segment operating profit rose 37.1% to PLN 13.7 million, thanks to improved efficiency and scale.
Softgarden’s SaaS client base expanded 8.6% y/y to 1,868 firms, driving MRR up 9.6% to PLN 8.14 million (or +11.4% in EUR terms). Recognized as a “Core Leader” in Fosway 9-Grid 2025, Softgarden’s steady SaaS revenue stream highlights the resilience of subscription-based HR tech amid a tough economy.
Grupa Pracuj’s strategy foresees HR Software contributing around 50% of Group revenues by 2030 (vs. ~27% in H1 2025), through organic growth and selective acquisitions, particularly of post-hire solutions providers.
Ukraine: Robota.ua delivers revenue growth despite war
Revenues from Ukraine rose 19.5% y/y to PLN 29.8 million, with operating profit up 5% to PLN 7.8 million. Total recruitment projects on Robota.ua reached 684,600 (+4.6% y/y), driven by free postings supporting Ukraine’s government and NGOs. Paid postings dipped 2.8% y/y to 281,400.
However, new pricing models boosted average project prices by 35.1% y/y in UAH terms (+22.3% in PLN). Already the market leader in Ukraine, Robota.ua is well positioned to benefit from post-war reconstruction and labor demand.
Profitability improves
Consolidated Group revenues reached PLN 409.3 million (+5% y/y) in H1 2025. Adjusted EBITDA was PLN 188.5 million (+6.7% y/y). Net profit surged 19.9% to PLN 122.0 million, though part of this was due to a cyclical revaluation of Grupa Pracuj’s minority stake in Beamery Inc. Excluding this effect, adjusted net profit was PLN 131.0 million (+13.7% y/y).
