The professional activation of women, the increasing influence of Generation Z on organizational culture, and the development and implementation of AI are key phenomena that could influence the labor market in 2024 – this is according to the “Trends & Salaries 2024” report, prepared by ManpowerGroup in collaboration with the job portal rocketjobs.pl. The publication presents 14 key technological, cultural and social transformations, as well as salary grids in the seven most important sectors of the economy.
“The development of artificial intelligence and its implementation in almost all areas of our lives has changed the world of work as we know it. Automation and the use of AI in many industries cause workers to fear being replaced by robots or apps. Although nothing like this will happen, it is true that some positions will disappear. However, new ones, previously unknown, will appear in their place,” says Kamil Sadowniczyk, director of Manpower in Poland. As he emphasizes, this is why upskilling and reskilling, openness to new experiences and acquiring new and interesting skills will be among the future trends. “Employers, on the other hand, should tap into underutilized talent pools and adapt their strategies to a changing business environment,” adds the expert.
The changing demographic structure of workers, the influx of Generation Z candidates, with their modern, progressive mindset, causes the work environment to be deeply redefined. Generation Z is transferring its value system to professional grounds, forcing employers to almost completely reinvent the organizational culture of the company. Diversity, equality, integration, and belonging are now an absolute “must have” not only in culture, but also in the overall business strategy of organizations, says Piotr Nowosielski, CEO of the job portals Just Join IT and rocketjobs.pl.
According to data presented in the “Trends & Salaries 2024” report, Generation Z is gaining increasing influence over their work environment. 93% of surveyed talents agree that their Generation Z colleagues have a significant impact on their professional lives. They have shown how to set boundaries between professional and private life (78%), opened them to new technologies (76%), and taught them desire for success at work (76%). For the youngest generation, awareness of mental health and appropriate care for it, as well as personalized career development paths through regular tips and mentoring, are extremely important, as indicated by 60% of Gen Z.
Monika Nowosad, HRBP Manager at job portals rocketjobs.pl and Just Join IT, emphasizes that flexibility, technology, authenticity, development – these words can no longer be erased from the vocabulary of Generation Z representatives. A balance between work and personal life, full-remote, and flexible working hours are real expectations towards the employer for them, not unattainable luxury. What does this mean for the job market? Changes in every aspect.
The employability of the population over 65 is increasing in every EU member state. Losing organizational know-how due to retirement staff is one of the challenges organizations face, another is to adapt workplaces to their requirements. Therefore, well-conducted reskilling, upskilling and mentoring are so important. They help to fill the talent gaps.
Women make up half of the world’s working population, they hold less than a third of management and leadership positions. When the pandemic broke out, many were forced to quit work, and then when the situation stabilized, they were filled with concerns that returning to work would take a long time. However, just three years later, the level of women’s employment returned to a stable level. What’s more, they lead the post-pandemic reconstruction of the labor market.
The publication also discusses AI in the labor market. 58% of employers believe that AI and virtual reality will have a positive impact on employment in their organization in the next two years.
In seven key economic sectors: engineering, finance and accounting, construction and real estate, sales and marketing, Life Science, Supply Chain, and HR & Legal, the salary increase in the sales sector can be as much as 20%.
The green energy area in the engineering sector is developing exceptionally dynamically, and the ESG strategies implemented to an increasing extent will cause this trend to intensify even more. The necessary skills are both highly specialized and technical knowledge.
