Froo, the modern convenience store chain launched by Żabka Group, has opened its 100th store in Romania—just 12 months after entering the market. This milestone confirms Froo’s dynamic growth and its rapidly rising position in the Romanian retail landscape.
Warmly received by customers, recognized by partners, and appreciated across the industry, the Froo format quickly earned a reputation as a modern, customer-focused retail concept. Its growing popularity is reflected not only in the rapid expansion of the network but also in consumer engagement—since the opening of the first store exactly one year ago, Froo has sold over 1 million hot dogs and more than 600,000 cups of coffee.
“In just one year, Froo has launched 100 locations—this is a significant step that confirms our ambition and the dedication of our teams in Romania and Poland. We thank our partners and suppliers for their trust and shared growth. This is just the beginning—we are learning, observing consumer behavior, and laying the foundation for long-term presence in the Romanian market,” said Anna Grabowska, Vice President of the Management Board of Żabka Polska and Managing Director of Żabka International.
Froo’s agency model in Romania supports local entrepreneurship and offers new opportunities both for individuals who want to open a store under the Froo banner and for owners of traditional shops who wish to join the network and grow by leveraging Froo Romania Retail’s operational expertise and know-how.
“As a Froo business partner in Romania, I’ve discovered that a blend of independence and collaboration can be the foundation of success. Running my own store with the support of a passionate team has been an incredible journey, and reaching the 100-store mark is only the beginning,” said Elena State, who runs a Froo store in Bucharest.
Since entering the Romanian market, Froo has been opening an average of one store every three days. The stores are located in cities such as Bucharest, Pitești, and Constanța, positioned both along high-traffic streets and in residential neighborhoods. These multifunctional stores offer a wide selection of everyday groceries and ready-to-eat meals. Froo Bistro provides aromatic coffee, hot snacks like pizza and panini, as well as a range of private label products. The offering reflects local consumer preferences, with more than 80% of the assortment sourced from well-known Romanian producers. This concept is encapsulated in Froo’s slogan: “Tot ce vrei tu în fiecare Froo” – “Everything you need, you’ll find in every Froo.”
The brand is supported by DRIM Daniel Distributie, a leading FMCG distributor owned by Żabka Group, ensuring efficient logistics throughout the supply chain.
Source: Manager Plus
