E-commerce platform ERLI has summed up the first three quarters of 2025, posting historic results and one of the strongest quarters in its history. From January to September 2025, the gross merchandise value (GMV) of products sold on the platform reached PLN 1.29 billion, marking a 52% year-on-year increase. Total payment volume (TPV) amounted to PLN 1.37 billion, while the number of transactions exceeded 6.3 million (+57%). ERLI’s revenues rose 62% to PLN 189.7 million, and operating profit (EBITDA) reached PLN 15.4 million — an increase of as much as 95% compared with the previous year.
Key Results After the First Nine Months of 2025
- GMV: PLN 1.29 billion (+52% y/y)
- TPV: PLN 1.37 billion (+52% y/y)
- Revenues: PLN 189.7 million (+62%)
- EBITDA: PLN 15.4 million (+95%)
- Transactions: 6.3 million (+57%)
- Products sold: 15.3 million (+59%)
- Registered users: over 6 million
- Active listings: an average of 46.9 million per day (+68% y/y)
- New sellers: +5,271 shops since the beginning of the year
In the third quarter alone, GMV reached PLN 462.6 million (+50% y/y), with revenues of PLN 69.3 million (+61%) and record efficiency — Q3 EBITDA nearly tripled to PLN 6.5 million.
“A Real Alternative to Global Giants”
“This year shows that there is room in Polish e-commerce for a genuine alternative to global giants and large platforms. ERLI’s dynamic growth is the result of consistently prioritizing a partnership approach toward sellers, fair pricing policies, and technology that makes everyday shopping easier for millions of users. Today, we are among the leading marketplaces in Poland, but our ambitions go far beyond this,”
says Adam Ciesielczyk, President and Founder of ERLI.
Dynamic Sales Growth and a Rapidly Increasing User Base
After the first nine months of 2025, ERLI has more than 6 million registered users, with 1.44 million joining this year alone. Moreover, 1.36 million users made their first purchase — 19% more than in the same period of 2024. Users bought over 15 million products (+59% y/y), and more than 5,000 new sellers joined the platform.
The strongest growth dynamics in Q3 2025 were seen in the following categories:
- Culture and Entertainment (+107% GMV y/y)
- Beauty (+92% y/y)
- Automotive (+76% y/y)
- Supermarket (+68% y/y)
- Electronics (+53% y/y)
Mobile Growth and an Enhanced User Experience
ERLI’s mobile app recorded robust growth and has become the platform’s main shopping channel — already accounting for over 60% of GMV. Its success stems from continuous investments in user experience, speed, and personalization.
Rising app conversion rates are due in part to new sales features such as the digital Promotional Flyer (e-Gazetka), which won a 2025 Blix Award – Consumer Choice in the “Trends and Innovations” category. The solution was recognized for modern use of online marketing tools and a comprehensive approach to the shopping journey.
Technology and Competitive Advantage
ERLI continues to develop AI-based tools that automate product recommendations and streamline customer service.
As part of its strategy to build trust and loyalty, the platform introduced a Lowest Price Guarantee, freeing buyers from the need to compare prices across competitors and ensuring they always choose the most competitive offer on the market.
“The scale and pace of our growth would not be possible without technology. AI and automation allow us to respond more effectively to the needs of users and business partners while improving operational efficiency,”
emphasizes Adam Ciesielczyk.
Outlook: A Record Year-End Within Reach
ERLI is preparing for the most intense sales period of the year — the fourth quarter, including Black Friday and the holiday season. The platform plans further investments in the mobile app, tools supporting sellers, and partnerships with key payment and delivery providers.
“Our goal is to maintain high growth momentum while strengthening our market position. We want shopping on ERLI to be even more convenient, faster, and more accessible for users across Poland. We are entering an intense year-end period, and we are very well prepared for it,” adds Adam Ciesielczyk.
