The market is clearly assessing Digital Network’s acquisition as a positive move. The company’s shares have drawn strong investor attention, breaking through all-time highs above PLN 150 following the announcement that the Braughman Group takeover had been finalized. The stock has now also made BOŚ Brokerage House’s “Top Picks” list for 2026.
Since the start of the year, the share price has risen by an impressive 170%, making Digital Network one of the fastest-growing issuers on the Warsaw Stock Exchange and enabling investors to materially increase portfolio value, supported by the company’s strengthening position as a leader in the DOOH market.
The company’s strategy has once again been recognized by BOŚ analysts. In the “9 Top Picks for 2026” report dated November 30, the brokerage highlighted nine companies it believes have the greatest growth potential in the coming year. The list includes: AB, Atrem, Digital Network, Dino, Dom Development, LPP, mBank, Neuca and VRG. As many as seven of them—including Digital Network—have set new all-time highs this year. In 2025, BOŚ repeatedly raised its target price for the shares, pointing to the larger scale of operations after the Braughman Group acquisition as well as rapidly growing demand for digital out-of-home advertising.
“This is the result of strong Q3 2025 performance and information about securing a PLN 70 million loan intended to repay the final installments for shares in Braughman Group Media Outdoor,” summarizes Damian Skiba, an analyst at Comparic.pl, in his latest report.
Digital Network currently manages a network of more than 20,000 LED and LCD screens across Poland. The acquisition of Braughman Group Media Outdoor for PLN 131.5 million significantly increased the company’s scale, strengthening both its market position and operational potential.
“The merger of Digital Network and Braughman Group opens a new chapter for both organizations, creating a structure that allows us to grow faster, broader and far more boldly. This is not merely a sum of financial results—it is a tangible increase in operational and strategic capacity. Cost synergies resulting from consolidating sales and development teams, eliminating internal competition for key locations (for example, in the case of PKP facilities), and the ability to digitize additional media assets form the foundation for a new scale of operations,” emphasizes Agnieszka Godlewska, CEO of Digital Network.
In the company’s statement, Digital Network notes that the larger structure will make it possible to negotiate higher budgets and obtain more favorable commercial terms. “Already today, we have focused on integrating the offering and adjusting pricing, holding budget discussions for the next year—which are going exceptionally well—and analyzing directions for digitizing the acquired network of media assets,” Godlewska adds.
The out-of-home advertising segment (DOOH), where the company operates, is currently among the most promising parts of the advertising market—especially as brands seek effective communication formats beyond traditional online channels. As the owner of the largest digital infrastructure in Poland, Digital Network remains a key beneficiary of this trend.
Today, Digital Network combines a unique set of strengths: a growing and future-proof DOOH segment, a clearly defined expansion strategy, a successfully completed acquisition, and consistently improving financial performance. As a result, the company is not only reaching successive all-time highs in its share price, but is also strengthening its position as one of the most promising players in Poland’s modern media and advertising technology sector.
Source: Comparic
