A spectacular rise in revenue and rapid realization of synergies – this is how the first quarter of 2026 at Digital Network can be summarized. The Group increased sales by 179% year-on-year, reaching PLN 42.9 million, clearly indicating that the integration following the acquisition of Braughman Group Media Outdoor is progressing smoothly and already delivering measurable results.
A key takeaway from the first months of the year is that sales synergies not only materialized but were quickly leveraged. As early as January 1, the company implemented a combined commercial offering and a new sales strategy, which—according to the results—translated into dynamic revenue growth.
– “The first quarter was a crucial moment for validating our strategy. The results confirm that the integration is proceeding as planned and generating tangible sales effects, exceeding our initial expectations,” emphasizes Agnieszka Godlewska. “The integrated offering and streamlined pricing policy have clearly improved our efficiency. We are seeing a very positive response from clients to a broad, cohesive product,” she adds.
Integrated offering drives sales
Since the beginning of the year, Digital Network has been offering the full portfolio of the acquired company, combining traditional OOH formats with a digital DOOH network. This has resulted in a Premium offering, primarily targeted at clients running long-term brand-building campaigns.
The unified sales model and consistent pricing policy have significantly improved the monetization of advertising inventory. As a result, the 179% revenue growth reflects not only increased scale but also effective integration and successful implementation of the combined offer.
Acquisition nearly triples growth potential
The acquisition of Braughman Group has significantly strengthened Digital Network’s market position. According to management, the Group’s sales potential has nearly tripled, which is already reflected in the results.
– “The first-quarter performance confirms that Digital Network’s sales potential is now nearly three times higher thanks to the acquisition. This is a strong outlook for 2026. We are focused on further leveraging synergies and investing in network and technology development,” notes Agnieszka Godlewska.
The strong start to the year is particularly important given the seasonality of the advertising market, where the second and fourth quarters are typically the strongest. First-quarter results therefore provide a solid foundation for further growth.
Network expansion and new locations
Alongside integration, the company is rapidly expanding its advertising infrastructure. One of the latest projects is a large-format DOOH screen in Rzeszów – a 123 m² Super Screen located on the façade of the Millenium Hall shopping center.
Expansion also covers major cities such as Warsaw, Wrocław, and Poznań, as well as indoor and semi-outdoor segments. In 2026, the offer was expanded to include 45 office building locations, 24 screens in the LIM Center, placements at Warszawa Wschodnia railway station, and advertising spaces in transit areas near Złote Tarasy.
The company is also developing partner networks – over 230 screens have been launched in InMedio outlets and Costa Coffee cafés, and as part of cooperation with BP, 27 City Screen displays are being installed at fuel stations across Poland.
– “We are entering spaces of everyday consumer interaction with brands—fuel stations, railway stations, shopping centers across Poland—expanding our presence into new cities. These are high-potential environments for modern DOOH formats,” says the company’s CEO.
Strong foundations after 2025
The results for 2025 had already signaled acceleration. Consolidated revenues of Digital Network increased by 51% year-on-year to PLN 112.9 million, despite including only a two-month contribution from the acquired company, which independently generated nearly PLN 130 million in revenue.
The Group also recorded profitability growth: operating profit reached PLN 50.5 million (+59%), EBITDA PLN 66.9 million (+53%), and net profit PLN 40.1 million (+42%). Profit attributable to shareholders of the parent company amounted to PLN 37.6 million, up 50%. These results have translated into an increase in company value, with shares rising by over 2,500% over the past five years.
Moving to the next level
The acquisition of Braughman Group Media Outdoor has proven to be a breakthrough strategic move, accelerating Digital Network’s development by several years. The company now operates at a larger scale, with a broader portfolio and stronger negotiating power.
The effects are visible not only in financial performance but also in the company’s ability to respond more quickly to market changes and the growing importance of digital out-of-home advertising formats. The Group announces further expansion and technology investments aimed at sustaining its high growth momentum.
The first quarter of 2026 clearly shows that post-acquisition sales synergies are not just a strategic assumption, but a real growth engine—with the successfully implemented combined offering already delivering measurable results.
