What are the forecasts for demand for new apartments in 2026? What factors will support it, and what may limit it? Are buyers’ purchasing capabilities improving? The survey was prepared by the real estate service dompress.pl.
Zbigniew Juroszek, President of the Management Board, Atal
We are closest to a scenario that assumes a stable market with a tendency toward a more visible revival in demand starting from the second quarter of 2026. This will be the period when the positive impact of interest rate cuts already implemented—and those still expected—will begin to be felt. This will clearly be the key pro-demand factor.
Interest in purchasing new apartments will continue to be supported by attractive developer promotions, which have been strongly stimulating the market for almost a year now. However, as discounted offers are gradually exhausted, promotions may become less common, and customers may finalize transactions more quickly.
Tomasz Kaleta, Managing Director for Sales and Marketing, Develia
In recent months, buyers’ purchasing power has increased, creditworthiness has improved, and wages have risen, while apartment prices have stabilized. In 2026, we expect a further gradual increase in sales. The key factor driving demand—both among mortgage-financed buyers and investors—will be additional interest rate cuts. A challenge, however, will remain the relatively high cost of credit compared to other EU countries, which still limits access to financing for some buyers.
Zuzanna Należyta, Commercial Director, Eco Classic
We expect 2026 to mark the beginning of a revival in the new housing market as a result of interest rate cuts already made and those planned. It will be a year of stable prices and sales volumes.
Anita Makowska, Senior Business Analyst, Archicom
Current forecasts for 2026 suggest that housing demand should remain stable, while prices in large cities will continue to rise, albeit more moderately—by around 3–5% annually. The strongest support for the market remains the improvement in creditworthiness following interest rate cuts, which in recent months has translated into a real increase in buyers’ purchasing power.
It is worth noting, however, that demand is increasingly influenced by factors independent of current central bank decisions. These include demographic changes, rising expectations regarding the quality of apartments and their surroundings, as well as regulations such as spatial planning reform and higher energy and environmental standards. These processes may limit supply and increase development costs, which in turn favors well-located projects and deepens price differences between cities and districts.
As a result, the market in 2026 will be shaped not only by “hard” macroeconomic data, but also by how developers and buyers adapt to new realities, stricter regulatory requirements, and expectations of greater housing functionality.
Renata Mc Cabe–Kudla, Country Manager, Grupo Lar Polska
We assume that demand in 2026 will be about 10% higher than in 2025. We already see sales becoming more dynamic than in previous months. This is driven by favorable economic conditions and the gradual decline in interest rates, which is making mortgage loans more accessible.
Edyta Kołodziej, Sales and Marketing Director, Nickel Development
When I consider today the scale of demand the market can realistically generate, I lean toward the conclusion that we are entering a period of “elevated normality.” I do not expect a sudden boom, but rather an extended wave of demand—more organized, better financed, and less impulsive. Data from the fourth quarter of 2025 show that many households, benefiting from lower interest rates and more favorable lending conditions, have resumed plans to purchase apartments.
The number of mortgage applications has increased significantly, and the new scoring system introduced by the Credit Information Bureau further improves prospects for many potential buyers. As a result, buyers’ creditworthiness has risen substantially, making the real chance of purchasing one’s own home more accessible to a broader group of Poles.
Demand growth will be driven more than before by solid fundamentals: the desire for stability, housing aspirations, and financial prudence. I do not expect a sharp wave of speculative purchases, but rather consistent and rational buyer activity. Nevertheless, the number of transactions may remain above the average of recent years.
Demand will be constrained by supply limitations and housing costs. If developers fail to accelerate the implementation of new projects, demand may encounter a supply barrier, potentially leading to price increases and reduced affordability.
In my view, housing demand in 2026 will be higher than in recent years, but importantly it will be thoughtful, selective, and spread over time. For those with stable finances, good credit histories, and sufficient down payments, a real and favorable purchasing opportunity will finally emerge. For those who do not meet these criteria, the market may remain out of reach. Thus, 2026 is shaping up to be a year in which purchasing power for a significant portion of Poles increases, and demand has a chance to be one of the strongest in many years.
Andrzej Gutowski, Sales Director, Ronson Development
As for housing demand in 2026, we estimate it will remain at a level similar to that observed in the fourth quarter of 2025, with a slight increase of several percent. We do not expect a major rebound, but rather a gradual and stable improvement. Factors that may support demand growth include possible interest rate cuts in the second half of the year. If these materialize, they will improve mortgage availability and translate into greater buyer activity.
Joanna Chojecka, Director of Sales and Marketing for Warsaw, Wrocław, and Łódź, Robyg Group
In 2026, we expect housing demand to remain high or moderately high, primarily due to improving household finances and stabilization of macroeconomic conditions. In 2025, we already see a clear revival. The number of mortgage applications is growing dynamically, confirming that buyers are returning to the market after a period of uncertainty related to high interest rates.
Demand will be supported mainly by declining credit costs and increasing financing availability. Interest rate cuts in recent quarters have significantly increased Poles’ creditworthiness, while a stable labor market and rising wages have further improved purchasing power. At the same time, Poland continues to face a structural housing shortage, particularly in major cities, which will sustain strong demand in both owner-occupied and investment segments.
Factors that may limit demand dynamics include high housing prices and cost pressures in construction, which may lead to limited supply of new projects.
In summary, buyers’ purchasing capabilities have clearly improved in recent months. Combined with housing shortages and macroeconomic stabilization, this allows us to expect strong demand in 2026. The most active buyers will be those in large cities and investors seeking long-term assets. The lower-priced segment, however, will remain the most sensitive to credit costs, price levels, and supply availability.
Tomasz Czuchra, Vice President of the Management Board, Waryński S.A. Holding Group
We assume that in 2026 demand will remain stable, though more diversified than during periods of rapid growth. It will be supported by improved credit availability, lower inflation, and natural demand driven by migration to large cities and demographic changes. We already see that creditworthiness among some buyers has increased, and interest in mortgage financing is noticeably higher than just a few months ago.
At the same time, demand will be constrained by changes to housing tax relief, which may weaken investment purchases, while market competition extends decision-making processes for clients. In 2026, competitive advantage will be driven by good location, functional layouts, and transparent project communication.
In our view, the market is moving toward greater pragmatism among buyers. Purchasing capabilities have improved, but decisions are more informed and based on comparing multiple offers. This trend will also dominate in 2026.
Mariusz Gajżewski, Head of Sales, Marketing and Communication, BPI Real Estate Poland
We estimate that housing demand will remain stable or grow moderately. This will be supported by rising purchasing power, greater credit availability, and the investment character of apartment purchases in large cities. Buyers’ purchasing capabilities have increased noticeably in recent months thanks to stabilized interest rates and improved real wages. On the other hand, rising construction costs will be a key constraint for the market.
Andrzej Swoboda, Vice President of the Management Board, CTE Group
In 2026, we expect housing demand in Wrocław to remain stable or even slightly increase. The market already shows clear signs of revival, and recent months have brought improved purchasing power, mainly due to better credit conditions and gradual interest rate cuts. This has tangibly increased financing availability and allowed many families to return to discussions about purchasing their own apartments.
Demand in 2026 will be supported by lower loan interest rates, strong housing needs in a dynamically developing city like Wrocław, and the high attractiveness of new developments. The market will also face challenges, however. The biggest limitation may be insufficient supply of new apartments, resulting from fewer projects launched in recent years. If the pace of new developments does not accelerate, availability may become one of the key market-shaping factors.
In summary, housing demand in 2026 should remain stable. Improving buyer finances and Wrocław’s growing housing needs will strongly drive the market, while limited supply will mean that well-designed projects in attractive locations may attract particularly strong interest.
Damian Tomasik, President of the Management Board, Alter Investment
We expect stable demand, supported by migration to major urban centers, rising wages, and a dynamic rental market. Demand may be constrained by high construction costs and a shortage of attractive land. Buyers’ purchasing capabilities have improved thanks to higher incomes and greater access to financing.
Source: ceo.com.pl
