Coca-Cola HBC Poland and Baltics has appointed Piotr Imbrzykowski as Premium Spirits & Beer Business Director. The leader, who has been with the organisation for more than 20 years, took up his new role on 1 April 2026. The appointment confirms the company’s strategic approach to talent development and internal promotions.
Coca-Cola HBC Poland and Baltics continues to build its competitive advantage by investing in people development and strengthening internal career paths. Piotr Imbrzykowski’s promotion is a natural step in this direction and also forms part of the further development of the Premium Spirits & Beer business.
“Piotr is an experienced commercial leader who has been building strong customer relationships and developing our sales capabilities in key channels for many years. Throughout his career, he has repeatedly proven that he can create highly effective teams and successfully strengthen our 24/7 strategy. His promotion reflects our approach to talent development and supporting long-term career paths at Coca-Cola HBC. I am confident that Piotr will continue to strengthen the development of the Premium Spirits & Beer business in Poland and the Baltic countries,” said Ruža Tomić, General Manager of Coca-Cola HBC Poland and Baltics.
Piotr Imbrzykowski has been associated with Coca-Cola HBC Poland and Baltics since 2004. He began his career as a Business Developer and later held a number of key sales and leadership roles, including Group National Key Account Manager and Indirect & Fragmented Trade Manager. Before taking up his new position, he served as Sales Manager in the Out-of-Home channel.
During his career, he has gained broad experience in customer management, sales strategy development and building team capabilities. His work has contributed to strengthening the company’s position in a dynamically changing market environment.
“This is a great honour for me and, at the same time, a major responsibility. Over the years, I have had the opportunity to grow within Coca-Cola HBC Poland and Baltics and to work with exceptional teams that form the foundation of our success. In my new role, I want to continue strengthening our capabilities, accelerate execution and develop the Premium Spirits & Beer portfolio in a way that ensures sustainable, long-term growth,” said Piotr Imbrzykowski.
In his new role, Piotr Imbrzykowski will be responsible for supporting the development of the 24/7 Premium Spirits & Beer portfolio in Poland and the Baltic countries. His priorities will include further building strong team capabilities and increasing operational efficiency.
The decision to entrust this role to an internal candidate forms part of Coca-Cola HBC’s broader strategy, in which people development is one of the foundations of long-term growth. The company consistently supports capability development, internal mobility and leadership building, creating an organisation prepared for future market challenges.
