Chinese car brands are rapidly increasing their share of Poland’s automotive market. In July 2026 they accounted for 15.5% of new-car registrations, up from 8.2% for full-year 2025. Corporate buyers are also becoming more receptive: according to EFL’s report ‘Polish Companies Go Car Shopping’, 59% of businesses would at least consider a Chinese brand in future fleet decisions.
At the end of 2025, 40 Chinese automotive brands were available in Europe, although sales remained concentrated among MG, BYD, Jaecoo, Omoda and Leapmotor. Poland was already above the European average, and the share of Chinese manufacturers rose further to 14.9% in June 2026 and 15.5% in July, according to IBRM Samar data.
Robert Dudziński, sales director at Carefleet, part of the EFL Group, says Chinese brands have moved beyond the curiosity and testing stage and are now being assessed on business fundamentals. For fleet managers, purchase price alone is not enough: reliability, servicing, financing, residual value and total cost of ownership are crucial.
Companies are increasingly open to Chinese brands
EFL’s survey of more than 300 company representatives found that 26% definitely or probably consider Chinese brands for future fleet purchases, while another 33% may consider them later. One-third remain sceptical and 9% have no clear position.
Reliability was rated important or very important by 83% of respondents, followed by purchase price at 79%, service network and warranty at 77%, financing terms at 76%, and total cost of ownership and monthly payments at 75% each.
The biggest concerns surrounding Chinese vehicles are access to service and spare parts, cited by 44% of companies, and uncertainty over long-term durability and reliability, cited by 40%. Residual value and resale prospects were mentioned by 27%, safety by 25%, geopolitical considerations by 23%, and data and cybersecurity issues by 19%.
Fleet renewal could provide another growth opportunity. Nearly four in ten companies plan to replace part of their vehicle fleets within the next 12 months, rising to 53% among large companies. A quarter plan to buy new passenger cars or vans, while 20% intend to add vehicles to their fleets.
Dudziński expects evolution rather than a revolution: Chinese brands are likely to gain fleet share gradually if they prove their reliability and economic value in real-world corporate use.
Source: Newseria, EFL, IBRM Samar.
