Chinese automotive brands are rapidly strengthening their position in Poland, with demand for their vehicles on the OTOMOTO platform rising by 132% year on year. The increase covers all powertrain types, not only electric cars, and reflects growing consumer interest in competitively priced vehicles with extensive standard equipment and increasingly broad model availability.
Data from OTOMOTO shows that Chinese brands are becoming a more visible part of the new-car market. Their share of new vehicles listed on the platform rose from 4.8% to nearly 13.4% over the past year, while the number of active listings for new Chinese cars more than tripled.
In May 2026, Chinese brands generated 9,115 successful user interactions on the platform, compared with 3,923 a year earlier. The figures point to a significant change in the Polish car market, where buyers are increasingly comparing brands through the value they offer rather than solely through their country of origin.
Electric vehicles remain a major growth area
The strongest growth is visible in the electric vehicle segment. Demand for Chinese EVs on OTOMOTO was 87% higher in May 2026 than a year earlier. Chinese manufacturers now account for around 17.7% of overall interest in electric cars on the platform.
The trend is supported by a growing range of models. In May 2025, OTOMOTO featured vehicles from 27 Chinese brands. Within the following months, the number increased to 36, and the platform now includes offers from 40 Chinese manufacturers.
Aion and Ora entered the Polish market in May 2026, while brands such as HiPhi and DFM have not yet appeared on the platform. This suggests that the range of Chinese vehicles available to Polish buyers may continue to expand.
“Customers are looking for transparent offers and cars that provide a strong price-to-quality ratio already in their standard specification,” said Agnieszka Czajka, Vice President Motors Professionals Europe at OLX Group and OTOMOTO.
“Chinese brands are gaining popularity in Poland because they increasingly meet these expectations. For the entire industry, this is a clear signal that Polish consumers want modern technologies and extensive equipment without paying excessive prices.”
Czajka added that forecasts based on IBRM SAMAR projections indicate that Chinese brands could account for 14% to 15% of the Polish market in June 2026. She stressed, however, that these remain forecasts rather than confirmed market data.
New cars drive the expansion
New vehicles are the main engine of growth for Chinese brands on OTOMOTO. They account for nearly 80% of the average daily number of active listings for Chinese cars.
The number of active offers for new Chinese vehicles rose from around 1,068 per day in April 2025 to more than 3,422 a year later. In May 2026 alone, the number of new listings increased by 10% month on month.
At the same time, competition among manufacturers appears to be putting pressure on prices. The average price of a new Chinese car fell by 5.2% between May 2025 and May 2026, reaching PLN 139,069.
This may further support demand, particularly among buyers who are looking for high levels of equipment, advanced in-car technology and new vehicle warranties at prices below those offered by many established competitors.
Used-car market begins to develop
The used-car segment remains relatively small, but it is expanding rapidly. The share of used Chinese vehicles in the Polish market increased from 0.13% to 0.4% over the past year.
The number of active listings for used Chinese cars rose from around 320 to approximately 935 per day. According to OTOMOTO, used-car listings are growing around 2.5 times faster than listings for new vehicles, suggesting that a secondary market for Chinese brands is gradually beginning to emerge.
Limited supply remains one of the main factors affecting this segment. Because many Chinese brands have only recently entered the Polish market, the number of vehicles available second-hand is still relatively low.
Unlike the market for new cars, prices of used Chinese vehicles increased. The average price rose by 19% year on year, reaching PLN 126,038. The difference between the average prices of new and used Chinese cars has narrowed to around PLN 13,031.
This could indicate that the used-car segment is still developing and that demand is currently growing faster than the availability of pre-owned vehicles.
Jaecoo, MG and BYD among the most searched brands
The Jaecoo 7 was the most engaging Chinese model on OTOMOTO over the past 12 months. MG also maintained a strong position, with four models appearing in the top ten most searched Chinese cars on the platform.
Omoda and BYD recorded strong growth as well. In May, the BYD Seal U was the most popular Chinese model despite a 12.9% decline in demand compared with the previous month.
The overall ranking also showed signs of a more competitive market. Eight of the ten most popular Chinese models recorded lower demand in May, while demand across the leading models fell by 7.3%. This may reflect a broader distribution of consumer interest as the number of brands and available vehicles continues to rise.
OTOMOTO’s figures suggest that Chinese manufacturers are no longer a niche segment in Poland. Their rapidly expanding offer, falling prices for new vehicles and growing visibility in the electric-car market are reshaping consumer expectations and increasing pressure on established automotive brands.
For Polish buyers, price, equipment and transparency of the offer are becoming increasingly important. The data indicates that these factors are likely to remain central to the next stage of competition in the country’s car market.
