Bloober Team’s Biggest Game is Coming – Premiere in 2025 with Record Marketing Budget

After careful analysis, Bloober Team SA has decided to independently (in so-called self-publishing model) release its biggest production based on its own IP. Following the success of Silent Hill 2, this is another step for the Krakow-based developer towards achieving their strategic goal of becoming a leader as a game developer in the horror genre. “Cronos: the New Dawn” will go on sale this year – both in digital and boxed versions.

“Cronos: the New Dawn” is Bloober Team’s largest original project to date.

– Our decision to release the game ourselves was preceded by months of testing, research and analysis. These show that, even in a pessimistic scenario, the game guarantees the company ample revenue. After the release of Silent Hill 2, we have a lot of experience with big titles, and Cronos’ potential is really huge. We decided to take the risk of releasing it ourselves to ensure revenue maximization and retain full control over the IP. We strongly believe this will be another significant step up for our company – says Piotr Babieno, CEO of Bloober Team.

“Cronos: the New Dawn” has already reached beta stage. The premiere of this title is announced for this year. – Recent history shows that even with the best product, without good marketing, it is doomed to marginalization. We have a top-tier product and want to ensure adequate marketing for it. That’s why we’ve decided to secure a bank loan of $12 million mostly for publishing and marketing activities. I want to stress here that we cover the development costs ourselves. The fact that a leading Polish bank extended a credit line to us shows that our finances and actions are fully credible and testament to our dynamic development – emphasizes Piotr Babieno.

The loan was granted for a period until March 31, 2027. The main purpose is publishing and marketing activities related to the game “Cronos: the New Dawn” and settlement of the remuneration resulting from the agreement on the terms of termination of cooperation with Take 2. Bloober Team SA plans its presence at the Game Developer Conference in San Francisco in March.