Beko has announced the appointment of Akın Garzanlı as Chief Executive Officer (CEO) and Chief Commercial Officer (CCO) of Beko Europe. Since 2022, Garzanlı has served as the company’s Chief Marketing Officer, and in his new role he will succeed Ragıp Balcıoğlu, who will take on the position of Global Director of Marketing and Strategy.
Akın Garzanlı has been with Beko for over 20 years. He began his career in 2002 in the global markets division and has since held key positions across sales, product management, marketing, and customer service. In 2018, he was promoted to Global Customer Service Director, and in 2020 he also took on the role of Global Brand Director.
In his most recent position, Garzanlı was responsible for managing 22 brands – both global and local – across more than 55 countries. He led a distributed team in Europe, overseeing the development and implementation of marketing strategies, global brand management, industrial design, growth of the small domestic appliance segment, marketing analytics, and support for business transformation. Since 2023, his responsibilities have also included overseeing operations in the Middle East, Africa, and the Commonwealth of Independent States (CIS).
Garzanlı holds a bachelor’s degree in management from Istanbul University and an MBA from Koç University. He has also completed executive development programs at Harvard Business School and the Kellogg School of Management.
He is credited with bringing energy, operational precision, and a strong customer focus to Beko’s global marketing initiatives. Known for effectively translating consumer insights into measurable business results, Garzanlı’s extensive experience in brand development across multiple markets, combined with his flexible management approach, positions him well to support the continued growth and strengthening of Beko Europe’s market presence.
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Source: CEO.com.pl
