ASICS EMEA has published its financial results for the first quarter of 2026. The company’s revenue increased by 21.2% compared with the same period last year.
ASICS EMEA achieved profitable growth across all product categories in the first quarter of 2026. The company also recorded a clear increase in the wholesale channel, where sales rose by 29.4% year on year.
According to data from Jewell Running Group, ASICS is the most frequently chosen footwear brand among runners at major spring marathons in Europe. The analysis covers marathon events in Seville, Milan, Paris, Rotterdam, London and Hamburg. ASICS maintains its leading position in terms of the total number of shoes visible on marathon courses, with a particularly strong position in the segment of models without a carbon plate. The NOVABLAST, SUPERBLAST and GEL-NIMBUS series play a key role in this area.
According to Circana data, ASICS also remains the number one brand in the Performance Running Footwear category across five key European markets — France, Germany, Italy, Spain and the United Kingdom — for the 12-month period ending in March 2026. The company also recorded a significant increase in market share in the SportStyle segment and maintained its leading position in the Core Performance Sports category, covering tennis, indoor sports and padel, during the period analysed.
“We continue to see very strong demand for our products and growth across all categories. By consistently developing cooperation with retail partners and strengthening our distribution strategy, we continue to reinforce our position, building brand value for both business partners and consumers. Our unique purpose, combined with a consistent approach to product innovation, is reflected in growing consumer interest. We are inspiring more and more people to move for the benefit of body and mind,” said Carsten Unbehaun, CEO of ASICS EMEA.
