As of January 20th, Aleksandra Sianecka has assumed the role of Director of Marketing, Brand, Commercial Concepts, and Customer Relations at Auchan Polska. She will be responsible for the comprehensive management of integrated marketing communications.
“Taking on the position of Director of Marketing, Brand, Commercial Concepts, and Customer Relations is an honor for me. I am open to new challenges, and in the current dynamic retail landscape, this is crucial for achieving success. Inflation, consumer experience, and price perception are part of our daily reality, and in the food industry, they play a particularly important role in communication. Based on my extensive experience, I understand how a well-developed brand and professionally coordinated communication across different channels contribute to achieving a cohesive and effective message that builds credibility in the eyes of the customer. Auchan is a strong player in our market, and I am fully committed to my new responsibilities, recognizing their impact on strengthening the position and reputation of our brand,” said Aleksandra Sianecka.
As Director of Marketing, Brand, Commercial Concepts, and Customer Relations at Auchan Polska, Aleksandra Sianecka will be responsible for developing and implementing strategies to increase brand recognition and customer loyalty, pricing strategies, building the image of a strong brand focused on customer satisfaction, implementing new solutions to support customer relationship development, defining and executing various commercial concepts and multi-format sales strategies in response to customer expectations and market trends.
Aleksandra Sianecka has extensive experience in the retail and marketing industry, having been active in the field since 1998. She has held key positions in marketing strategy, multi-channel campaign management, and customer relationship building.
She holds a degree in Polish Philology and postgraduate studies in journalism and media from the University of Warsaw, as well as a degree from the Academy of Physical Education.
Source: CEO.com.pl
