The development of artificial intelligence (AI) has become one of the most important technological trends of recent years. Companies worldwide have already invested hundreds of billions of dollars in research, development and deployment of AI-based tools — and e-commerce is now one of the key areas where these investments can be most effectively monetised. Thanks to AI, online commerce is undergoing rapid transformation — from automating purchasing processes, personalising offers and customer communication, to optimising logistics and post-sale service.
AI tools enable more accurate prediction of consumer behaviour, real-time adaptation of offers to individual preferences and significant improvements in operational processes for both merchants and logistics operators. For major technology players, e-commerce has become an ideal environment for testing and launching commercial AI applications. The vast amount of data generated by online transactions, the fast pace of change and intense competition make this sector one where AI-driven innovation can deliver the fastest and most tangible return on investment.
InPost is strengthening its position not only as the market leader in Poland, but increasingly across Europe. The company is consistently developing solutions that deliver measurable value for both merchants and end customers — aiming to become a key link across the entire e-commerce value chain. In the coming months, InPost plans to unveil further initiatives and projects confirming its strategic role in the European e-commerce and logistics ecosystem.
“Artificial intelligence is evolving at a staggering pace — and the question of whether InPost intends to take part in this is no longer even up for debate,” said Rafał Brzoska, CEO of InPost, in an interview with eNewsroom.pl. “We’re watching as giants like OpenAI, Perplexity, Anthropic and others launch solutions that are moving aggressively into the e-commerce space. For us this is both a challenge and an opportunity — we want not only to be part of that race, but to actively lead and shape it. Our role is clear: every e-commerce parcel must ultimately reach the customer. We aim for InPost to be the first-choice partner — for large, medium and small sellers alike.
“As a leader not only in Poland, but increasingly on the European stage, we want to offer the best and most advanced solutions that truly meet the needs of both merchants and end users. We are confident that in the coming months we will secure an even more recognisable place in the global value chain — demonstrating how effectively we are embedding ourselves in the emerging AI + e-commerce landscape. We don’t want to be just observers — we want to actively co-create the future of the industry. We are investing in technology, partnerships and expert teams to build breakthrough solutions. Our ambition is for InPost to be a pioneer — and at the same time a practical tool that simplifies day-to-day e-commerce operations. We clearly see how AI can increase efficiency, reduce costs and improve customer experience. This is the direction we are committed to — investing in proprietary solutions as well as leveraging the best technologies available on the market,” Brzoska added.
