Digital skills, familiarity with artificial intelligence, and the ability to use modern tools like ChatGPT are becoming increasingly sought after in the labor market — regardless of industry. According to an analysis by Grupa Progres, excluding the IT sector, the top three non-tech industries where job listings most frequently require knowledge of new technologies are engineering, sales, and manufacturing. Other sectors showing growing demand include construction, customer service, banking and finance, marketing, education, and office administration.
Digital Transformation Redefining Job Expectations
The rise of technology in job requirements is no longer limited to IT. Data from Grupa Progres shows that industries such as:
- Engineering (19% of listings),
- Sales (15%),
- Manufacturing (14%),
- Construction (13%),
- Customer service and banking/finance (10% each)
are increasingly including digital competencies as essential requirements.
Moreover, every tenth job listing in Poland now includes direct references to AI or ChatGPT, highlighting a rapid digital transformation in recruitment and workplace expectations. Employers are placing greater value not only on technical knowledge but also on adaptability, willingness to learn, and openness to innovation.
Future Skills Are Already Present Demands
Magda Dąbrowska, Vice President of Grupa Progres, explains that employers are prioritizing candidates who demonstrate readiness to grow and a proactive attitude toward technology.
“Employers are placing more emphasis on candidates’ openness to technology and their willingness to learn. This is becoming a key trait, even in roles unrelated to IT,” says Dąbrowska. “We’re seeing listings that say things like ‘interest in new technologies’ or ‘eagerness to expand your knowledge’ – showing that digital skills are becoming part of professional identity.”
Sector-Specific Digital Requirements
Engineering (19%)
Candidates are expected to know how to use design software and be familiar with automation technologies and data analysis.
Sales (15%)
Requirements include using tools for customer data analysis and automation of sales processes. Familiarity with AI, machine learning, and content automation is a plus.
Manufacturing (14%)
Skills in operating automated production lines, knowledge of Industry 4.0, predictive maintenance tools, and quality control software are in high demand.
Construction (13%)
Digital project planning, AI-assisted design, and familiarity with modern monitoring tools are increasingly valuable.
Customer Service (10%)
Employers expect proficiency in handling chatbots, CRM systems, and omnichannel communication platforms.
Banking and Finance (10%)
Job listings increasingly call for knowledge of automation tools, risk analysis platforms, and basic understanding of blockchain technology.
Quality Control (5%)
Expectations include familiarity with AI-supported error detection and reporting systems.
Marketing, Education, Office Administration (4% each)
- In marketing, employers seek expertise in campaign automation, social media analytics, and AI-generated content.
- In education, the focus is on online teaching platforms, multimedia material creation, and interactive tools.
- In administration, knowledge of digital document management systems and project collaboration tools is key.
A Broader Trend Across All Sectors
While some industries — such as logistics, consulting, healthcare and beauty, law, insurance, HR, the public sector, and hospitality — are still in earlier stages of digital skill adoption, the trend is growing. These competencies are no longer exclusive to tech-driven professions.
“We’re seeing an increase in demand for tech knowledge even in service industries like HR, customer service, and insurance,” says Dąbrowska. “Technology is becoming not only a workplace tool but an expected standard for candidates.”
AI Tools in Recruitment Processes
Interestingly, AI is not only a requirement for candidates — it is also used by recruiters themselves. Artificial intelligence is helping HR teams:
- Filter and evaluate CVs,
- Assess candidate-job fit,
- Write job ads,
- And even generate interview scenarios.
“In many cases, AI is acting as an advisor or even a gatekeeper, partially deciding who gets invited to the next stage of recruitment,” Dąbrowska adds.
Summary of Findings
- 1 in 10 job listings now mentions AI or ChatGPT explicitly.
- Employers look beyond hard skills — they value curiosity, adaptability, and a proactive mindset.
- Non-IT sectors are increasingly embedding digital expectations into everyday roles.
- Over 83,000 job listings from April and May 2025 were analyzed for the report.
This shift toward digital and AI competencies signals a future where continuous learning and tech awareness will be essential, not optional, in nearly every professional domain.
Source: managerplus.pl
