Accor has appointed Karelle Lamouche as CEO for Europe and North Africa within its Premium, Midscale & Economy division. In her new role, she will oversee the group’s operations across a region that includes more than 3,000 hotels in over 40 countries, representing roughly 40% of Accor’s global network.
Lamouche has been with Accor since 1998 and brings nearly 30 years of experience within the group’s structures. Before her promotion, she served as Chief Operating Officer for Europe and North Africa, and earlier as Chief Commercial Officer for the Premium, Midscale & Economy brands.
Karelle Lamouche, CEO, Europe & North Africa, Accor Premium, Midscale & Economy, said:
“Europe and North Africa are the most popular tourist destinations in the world, yet they are also among the most culturally and linguistically diverse. Thanks to our global experience, we know how to operate effectively in such a complex market. We have deep expertise, a strong portfolio of brands, broad distribution and high operational standards, which allow us to deliver excellent results for our partners and tailored experiences for our guests. I am excited to lead Accor’s activities in this region, strengthen our presence in fast-growing emerging destinations, and bring fresh energy to well-established markets.”
Jean-Jacques Morin, Group Deputy CEO of Accor, added:
“Karelle brings extensive leadership experience across all areas of our business — from strategy and sales to marketing and distribution. Her ability to support owners in maximizing return on investment while maintaining the highest guest experience standards makes her the ideal candidate for this role.”
Accor’s Premium, Midscale & Economy division includes brands such as Pullman, Mövenpick, Swissôtel, Novotel, Mercure, Handwritten Collection, TRIBE, ibis, and greet.
